Darwin is saying that if you target a site discussing home renovations and you sell clothes, you have less chance of people clicking your ads. It's all about being relevant, on the content network as much as on the search network. The more relevant you are, the more people click, the higher your CTR (your quality) which drives your costs down and puts you in a better position. Do keep search and content separate. First, decide if the CN is a good option for you. If you sell printer ink, something that people will buy only at the moment they need it (and search for it), you likely won't get good response on the CN.
Hi everyone, I'm new here. I hope I will get a lot of good information and meet a lot of nice co-internet marketers. How long have you guys been doing internet marketing?
I usually prefer search and content together. That way you can minimize your overall ad costs. But if you are so skeptical about content targeting then you can try Google Managed Content targeting, where you can pick websites that you know and your ads will only be displayed in those sites.
just display your ads on the website you pick, and make sure you pick the web pages that rank well on google first page
As everyone else mentioned, it really is about quality. Google content matching can really be low quality depending on your industry. However, they are also low cost compared to SERP ads especially for competitive keywords. Bottom line, if you don't get enough conversions on whatever you choose to go with, reconsider your campaign's direction. But, just like everyone else has mentioned here, content matching is not usually the most effective option for most industries.
I prefer content network. If you have a lot of content, search network might come handy since people will looking a specific content in your abundant content site.