I think this is a good move by Google and real benefits to advertisers. However, isn't it would effect CTR anyway? If the phone number appeared then visitors would collect a number and make call instead of clicking on ads. Would Google revenue from Adwords be effected by this?
According to me it will not effect Google's revenue because user will click on ads sure because there is charges in clicking on ads lol
Definitely a good idea, people can clearly see which businesses has true physical store and customer care..
that's what I'm thinking too.. i think its up to those who create the ads.. maybe just try to include the whole phone number.. so readers will force to click the ads for more info..
I wonder if there will be any way to use a google phone number to help track your results. I know yodle.com has a system set up like that. Would be very cool!