I just received an email from Adsense that they are supporting third party ad networks. presently they are accepting Ad networks of North America and Europe but will be expanding soon.
Pretty good news, now ads will be more compatible and will reach more users. Competition is healthy..
I got that email too, but i can seem to find who these "Google-certified networks" are. Does anyone know?
Know ye this - ALL the Google Certified Ad Networks ONLY SERVE CPM IMAGE ads. CPM ads typically pay 1/10 cent per impression. CPC ads typically pay 10 cents to $1 - or 100 to 1,000 times as much (when clicked). Why on earth would you ever replace CPC ads with CPM ads? It makes no sense, unless you are getting tons of traffic, and cannot achieve a meager CTR of 1% using CPC. I hope that my "opting out" of CPM ads years ago will "stick". Because I sure don't ever want to see any of Google's Certified Ad Network ads. All of which are of extremely low quality, and pay far less than CPC ads.
That is good news. More exposure. It only makes sense facebook traffic recently surpased google. http://money.cnn.com/2010/03/16/technology/facebook_most_visited/ This means more competition for your ad revenue.
Yup, and you can also block them in the Ad Review Center under "Allow and Block Google Certified Ad Networks"
They should have started this long time ago so that most of the advertisers wouldn't had moved on to other third party etworks.