Why do most internet marketers not make sales? Introducing: The Ultimate Sales Funnel

Why do most internet marketers not make sales? Introducing:

The Ultimate Sales Funnel

It may come as a surprise, but the standard meathod of promoting products with a landing page to the sales page is far outdated and obsolete. If you have been doing this it is why your PPC efforts have not made positive returns.
The ultimate sales funnel is based on the simple AIDA meathod. Attention, leads to interest. Interest leads to desire. Desire leads to action.

The Sales funnel




Action Plan

1. Grab their attention with a free valuable bonus.

2. Capture their email in exchange.

3. Include an upsell product in the first email which contains the information they requested.

4. Send informative and targeted updates occasionally and include an offer with residual interest.


That's about as broken down as it gets.


The reverse sales funnel is another topic I will cover in the near future.

Until then, Happy browsing.
Andrew Smith

 

Sounds too good and easy to be true.

 

i have been trying so hard to get past stage 1! i have all the perks to want to join my list, but just not enough traffic....

 

thanks for this advice but this is not exactly a new way either .

 

What a pretty picture.

 

Wow, thats the same thing we do with landing or squeeze pages. Ya know the thing your calling outdated?

 

... the Ultimate Let Down ... headlines that promise much but deliver nothing.

Ah come on MarketExpert, you can do better than that!

 

I think the word "down" snuck in there somehow.

Let me toss some more details in here.

1. When we say a "free valuable bonus," the operative word is "valuable." It should be something you could sell. If your free bonus is free because nobody in their right mind would pay for it, well, nobody's going to trade an email address for it either. So start with something you could actually sell.

2. When we say "capture the email," what we really mean is to get them on a double opt-in list. A lot of people whinge about AWeber and how much it costs. STFU. It's $20 a month. You're going to sell stuff. You can afford $20 a month. If you don't like AWeber, use GetResponse. If you don't like them, use Infusionsoft. If you don't like them, use ImnicaMail. There are plenty of companies, you can find one you like. (MailChimp has an anti-affiliate policy. If you don't do affiliate marketing, they're fine. If you do... or you might, someday... avoid them.)

3. I have to disagree on this one. Do NOT send a pitch in your first email. There are a lot of people out there who will simply unsubscribe if they see a pitch. Your first email needs to contain a link to their free download, which REALLY goes to a one-time-offer page. I'll go into more detail on this momentarily.

4. Anyone here ever buy those "get lots of Twitter followers" products? The ones that tell you how many "quality" tweets to make before you send your sales link? Same concept. I've seen people say all kinds of numbers, but the consensus seems to be around seven or eight messages of value before every pitch.

Now, let's revisit (3) for a moment and talk about your OTO. Your OTO needs to have three qualities. First, it's for a bigger and better version of what the prospect was going to get for free, but with a price tag attached. Second, it needs to be an actual offer - the price needs to be reduced, or there needs to be a special bonus, or something. And finally, it needs to be ONE TIME.

Let me tell you how NOT to do your OTO.

I went to a guy's website and opted into his list for a free report. I got the email. I clicked. And I got the OTO. It said right at the top "You will never see this offer again! Do you want this bigger and better report for $67?"

And I didn't, so I clicked "no just give me my free report." And it said "You will never see this offer again! Would you buy it for $47?" And I said no. And it said "You will never see this offer again! Well, how about $37?"

And so it went, through $27 and $17 and $7 and finally two payments of $3.50 in the single most absurd downsell I've ever seen. And every single time: "You will never see this offer again!"

Now, what does this tell me, your customer? It tells me that you're willing to sell me a $7 product for $67, that's what it tells me. You're perfectly happy to get $7 for it (in two payments, even) - but you'd like to see if I'm stupid enough to pay you an extra $60 for no good reason.

Your OTO needs to be an actual deal. Really, seriously, a deal. Jump straight to the bottom line. Tell me I'll never see the offer again, and ask me for $7. If you do a downsell, take something away, like one of your bonuses or some service you provide as a value-add. And then when I say "no thanks," I'll end up at your sales page again sometime thinking "WTF, $67, I should have taken the OTO." And after that happens three or four times, your customers will take your OTO just on principle.

This post is like, epic, so I'm shutting up now.

Hell of a first post, eh?

 

Great post! Thats a powerful way to promote products.

 

Mine or CDarlock?

 

Of course I can do better. I try to make threads that accomidate the average DP member. Usually below my level.

 

Hi Andrew, thank you for two information in your thread:

1. The Ultimate Sale Funnel

2. The Movie of "God loves You"

Wish all the best in New Year and God Bless You !

 

Hey, thanks bud. I am here to help.