Men don´t click. Women does!!!

[cesarmello]

Hi people.

I have a network of about 10 websites.

One it´s a 3 year old website with about 1200 unique visitors a day.
With a ctr of about 2% it makes me about $8-$9 a day.

Other, it´s a cell phone website. It has about 500-600 uniques a day, and a ctr of about 1% and makes me about $2-$3.

BUT... I got one, that it´s about Dresses and fashion, a very girly thing.

My fiance wrote the content and it just came out of the sandbox.. With about 200 uniques a day, it has a CTR of 40% and it´s making me $13-$15 a day!!!

The first website has 1200 cached pages on google. This one has 13.

So... I figure: Men don´t click. Women does!!!

I thought I would share this with you guys: Make girly content!!! They are ads maniacs!!

[bacanze]

Yeah, I can see why, i mean If a woman sees a ad for some designer dress or something, she will click it

[Evil_Genius]

interesting, i never thought of that

[Ezo]

Very interesting,
But it's kinda hard for a man to make woman content...
but you can ask a woman to write about something and share with her

[fr600]

Or you could ask people their gender before displaying the site.

If woman -> Allow
If man -> Disallow and say "This site is not for men".

Just Kidding

[cesarmello]

Originally Posted by Ezo

Very interesting,
But it's kinda hard for a man to make woman content...
but you can ask a woman to write about something and share with her

That´s what I Did!

And Guess what? She spends her hole share on cloathes!!!

[imnotadoctor]

Last night I watched by girlfriend while she looked up Halloween costumes on the internet. I was some what shocked the amount of contextual ads she clicked on. When asking her if she knew that was an ad she said "No what are you talking about"

I know this is only one example, but it got me thinking.

[huntz]

Yea just as well i have a womens fashion forum with over 2300 members

[disgust]

Originally Posted by imnotadoctor

Last night I watched by girlfriend while she looked up Halloween costumes on the internet. I was some what shocked the amount of contextual ads she clicked on. When asking her if she knew that was an ad she said "No what are you talking about"

I know this is only one example, but it got me thinking.

I think this is more of an example of a not-so-savvy user, not neccessary something that's related to women specifically.

I've seen my dad do the same thing when searching for fishing stuff.

[huntz]

But overall?

[Sohan]

Lmao, if the ad said "Free dirty pics, click now!" I'm sure you'd get more clciks :P

[Dave Gold]

Its very true. Sites about cosmetics, clothes, etc. often have high CTRs. Its not uncommon to have a CTR of over 60% with these niches, but technology sites you'll be lucky to hit 20%.

[ash1]

yes i cud imagine that women always lookn for bargains, also women i think dont know about adsense compared to guys

[longroad]

umm nice assumption
you base your "research" on two websites, and the only thing you can put it down to is men vs women? Nice one.

[svtmook]

too bad my gf is part male, lol.

[Computerized]

Originally Posted by svtmook

too bad my gf is part male, lol.

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[huntz]

I can testify that these type of sites do have a higher click through rate.

Take a look at one of my sites, primarily a forum but also check out the articles which have a constantly high click through rate.

http://www.fashion-forums.com

[legend2]

men don't know how to spell, women 'does'

[disgust]

Originally Posted by huntz

But overall?

overall, I don't think it matters. your site's niche will have a much, much bigger impact on the CTR than the gender divide.

[MrPoloShirt]

Men use computers typically more than women, so men have become more ad-blind.