According to this article in Der Spiegel from today http://www.spiegel.de/netzwelt/netzkultur/0,1518,353282,00.html Google's testing new ways to please customers and publishers alike. Customers will be able to rent space at partnersites from Google for a fixed price regardless if someone clicks the add or not (Cheaper version). Publishers will also get a fixed commision for a certain period of time. Sorry that I can't provide the full translation of this article.
Also here: http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=8285566 About Google offering CPM. A content choice improvement it seems. Soon we (AdWords advertisers) will be able to choose exactly where we adverrtise.
Customers will be able to select and auction webspace on googles partnersites (publishers). Wonder if they will call this program 'googlebay'
Why don't use translate.google.com/translate?u=http%3A%2F%2Fwww.spiegel.de%2Fnetzwelt%2Fnetzkultur%2F0%2C1518%2C353282%2C00.html&langpair=de%7Cen&hl=en&ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools
another thought on this. Will there be a way to block my IP address so my impressions dont' count? It's common for a lot of people to view their sites, check when updating, blah blah....but this will be yet another thing to be paranoid about with adsense and violating TOS.
I'm also wondering how they'll handle that. A webmaster viewing their own site is perfectly legitimate. If a site finds out that they're getting a lot of pay per impression ads, it's very easy to increase impressions with or without doing it yourself. Just join a traffic exchange... Of course, if advertisers are choosing who they advertise with for this kind of ad, they can pretty quickly figure out who's worth the money versus who generates a lot of worthless impressions. That is, assuming Google gives them the right kind of tracking.