Important Network Update from YPN

Some publishers to see changes in their ads



We’ve been doing some tinkering under the bonnet recently, so some of you may notice a few changes in your ads. The changes you’re likely to see include the removal of ellipses (…) and truncated words, the inclusion of 40-character titles on certain ad units, and a change in the number of ads displayed on certain ad layouts.



These enhancements have to do with our efforts to upgrade our contextual advertising product, and in the coming weeks will take effect across the entire network. They come in response to your feedback and should, in the long run, help enhance your account performance. We’ll share more details with you as they become available.


—Tom Furukawa, Director, Product Management

http://www.ypnblog.com/

 

thanx for the info that's why i was wondering what the hack is going on with my ads

 

i don't see any changes in my ads.. can you guys give some examples?

 

Don't see any changes myself. Or at least, nothing that stands out...

 

jack, is your avatar the girl from that movie I think it was called "into the blue???"

 

728x90 only shows 3 ads. can someone please confirm. i have checked mine and they show only 3 ads

 

Yes, Jessica Alba.


I don't see any changes in my ads yet either, but I can't wait, I have been wanting the elipses to be removed since day 1, I think it will increase CTR. I wonder if the move towards more 'contextual targeting' will after RPC at all?

The 768 still shows 4 for me Kara.

 

are your elipses removed? mine now abruptly ends. it really does look better

 

Nope, mine are still here. How long have you been a publisher, also what letter does your username start with? I bet they are going through all acounts and making changes now.

 

now im back to 4 ads with elipses. they are probuably running through it now. should be interesting to see how the ad units are affected

 

What are the elipses? My ads seem to be loading slow too.

 

Elipses are the ... at the end of the ads that cut off the text. My ads are loading slowly as well.

 

I first noticed full size ads without ellipses (40char in 728x90 unit) yesterday.
Was very exited then and subsequently disappointed today when they stopped running them. I always new that CRT would increase if they stop truncating ads. Yesterday run proved it for me. I'm looking forward to this enhansment becoming permanent.

 

I do see 3ads for 728x90 units on my site.

 

Can you guys post links to the site that has these?

 

All of my ads are now in the new format

 

Mine are too, and it looks my targetting is now working a little better...

 

no elipse and my 720x90 has three ads and looks much better. I think it was 4 b4.

 

728x90 shows 1, 2, 3, 4 or 5 ads on my site.

may be it depends on traffic i guess