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Content is King. Community is Queen?

Discussion in 'General Marketing' started by kpaul, Sep 18, 2006.

  1. #1
    I'm a firm believer in the 'content is king' mantra. What I've come to realize over the last few years, though, that along with that, community is important. It's a good way (when done well) to make your sites sticky. Other benefits include getting links w/out asking when members tell others about your site, etc.

    Granted, community is harder to do than content, but it's worth it.

    What do you think? Is content king? Is community queen?

    Thanks in advance.
     
    kpaul, Sep 18, 2006 IP
  2. LOLMOM

    LOLMOM Peon

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    #2
    I can second that. Content takes up less time. Community many times is a free advertisement strategy like networking. It all goes hand in hand
     
    LOLMOM, Sep 18, 2006 IP
  3. AnaB

    AnaB Peon

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    #3
    Let's replace the community with communication and that's what i believe. Having a forum is a LOT LOT LOT of work IMO, but having a mailing list....way to easy. Having a blog...too easy.

    My mantra is Content + communication + traffic
     
    AnaB, Sep 18, 2006 IP
  4. ACSC

    ACSC Peon

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    #4
    Yes! No doubt about it.
    CONTENT is KING
    COMMUNITY is QUEEN
    CONCENTRATION is PRINCE
    COMMUNICATION is PRINCESS
    CASHING IN are SUBJECTS....that is you and me!
     
    ACSC, Sep 18, 2006 IP
  5. Winagain

    Winagain Well-Known Member

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    #5
    love the "community is queen" phrase. I will even start using it!
    I have some clients with communities and they have a bundle of people all over. I may even get one site for myself
     
    Winagain, Sep 18, 2006 IP
  6. dojo

    dojo Peon

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    #6
    I believe that content is king. Content is what makes my sites stand a chance to have the queen too .. the community. When you can work on both sites as good as possible, then you have a winner
     
    dojo, Sep 19, 2006 IP
  7. MattUK

    MattUK Notable Member

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    #7
    Community and social networking have become a massive part of the web and I don't think it's stopped yet. More and more big companies will improve the interactivity of their sites with corporate blogs and user forums.
     
    MattUK, Sep 19, 2006 IP
  8. KLB

    KLB Peon

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    #8
    Content is king and community is queen is a good mantra. But more precisely ORIGINAL content is king and community is queen. Also, while one can do content without community, it is very hard to do community without content as community driven sites (e.g. forums) tend to generate very low rates of revenue. Good rates of revenue really depends on good content.
     
    KLB, Sep 19, 2006 IP
  9. HSJason

    HSJason Peon

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    #9
    Content is king, content brings people back and generate revenue.

    A good community is great, and keeps users to your site.. but it very rarely generates good revenue!
     
    HSJason, Sep 19, 2006 IP
    KLB likes this.
  10. XST

    XST Banned

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    #10
    I agree with kpaul. Bit more precisely, Unique and resourceful content is king. Community work well. Communication is necessity.
     
    XST, Sep 19, 2006 IP
  11. KLB

    KLB Peon

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    #11
    Unique/original is the important qualifier that gets overlooked by website owners. Skimming/scraping articles from other sites (e.g. republishing parts of Wikipedia) is not going to be very helpful when it comes to SERPs. Google and the other search engines try very hard not to list articles that happen to be published on multiple sites multiple times in search results. This is what the duplicate content penalty is all about.
     
    KLB, Sep 19, 2006 IP
  12. ablaye

    ablaye Well-Known Member

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    #12
    I would rather say that Community is king and Content is queen.
    With a community, you are more likely to have a huge number of returning visitors and increase your traffic considerably as new people join in and remain.
    With content, people come, read and then leave. You might never see them again.
     
    ablaye, Sep 19, 2006 IP
  13. ComDriver

    ComDriver Peon

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    #13
    I would definitly say that contant is King, well written content that is. You need good content to attract the members to your community.
     
    ComDriver, Sep 19, 2006 IP
  14. kpaul

    kpaul Peon

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    #14
    That's why they go so well together.

    It's relatively easy to get the king (content) part. The really hard part is growing community. The latter is good for the long haul, though, with a loyal userbase that helps the site (new content, moderating, viral marketing, etc...)

    -kpaul
     
    kpaul, Sep 19, 2006 IP
  15. KLB

    KLB Peon

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    #15
    While community creates loyalty (like a popular queen), it does not generate much revenue. It is content that people read and then are ready to go on their way that generates the higher click through rates on advertising and thus higher ad revenues. On forums, members become totally blind to ads and thus do not click on them. lots of traffic but little ad revenue is not a good economical balance.
     
    KLB, Sep 19, 2006 IP
  16. KLB

    KLB Peon

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    #16
    Well said. :)
     
    KLB, Sep 19, 2006 IP
  17. XST

    XST Banned

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    #17
    I meant the same you are saying. I mean resourceful which is unique.
     
    XST, Sep 19, 2006 IP
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  18. Jerad

    Jerad Peon

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    #18
    Information is the Internet’s main commodity, so when you have good content to offer, you’ll find many takers.
     
    Jerad, Sep 19, 2006 IP
  19. hoprofit

    hoprofit Peon

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    #19
    Content is the king but traffic is the KEY. :)
    Website that full with content but without traffic = not exist.
     
    hoprofit, Sep 19, 2006 IP
  20. kpaul

    kpaul Peon

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    #20
    Ah, but where does the traffic come from - and what type is it?

    In the last day or so I've read a couple threads here about selling 'millions' of 'unique visitors' for under a hundred dollars. How valuable is that traffic, though?

    The Queen (community) breeds good traffic eventually - word of mouth recommendations, etc.

    The quality is as (if not *more*) important than the quantity of traffic.

    -kpaul
     
    kpaul, Sep 19, 2006 IP