I do quite a bit of pay per click and site management for people. What i was wondering is if anyone can give me any input on what they think is the best program out there at present to do the following: - help build and analyze PPC campaigns - offer state of the art reporting to show how these campaigns are doing. (better then Google reports) - offering scheduling so that reports can just be uploaded without a whole lot of admin. I have thoroughly checked out ClickTracks. Can anyone tell me of something in there opinion that beats this out? Help is appreciated!
I looked it over and it looks as though it will do what you need for PPC, though I was unable to confirm whether or not it goes down to the key phrase level. To get conversion info, it appears you need to go with the Professional version, which is $3K to buy or $179.00 for the hosted solution. Make sure it gives you conversion info to the keyword level, or it won't really be worth using.
There are definitely a bunch of different tools to help capture all of the details that clicktracks does and more. I personally do not prefer clicktracks over many other solutions. What I find is that no tool will do all of these things. It usually takes a few to get the results. Feel free to message me and i'll let you know what trackers and such I use to tweak my campaigns till I can't squeeze another penny out of them. Thanks Frenchie
Have you used the purchased version of ClickTracks? I haven't seen anything that beats it in regards to merging PPC numbers in with the rest of your site traffic. I just wish it had better exporting of reports and an ability to auto generate reports. If there's something better out there, I'd love to hear about it as well.
Hey Lovethecoast Im still trying to get peoples feedback on getting somethign better. On a side note though you will be happy to know that I just found out clicktracks new release next week will have scheduled reporting. Its what they have told me. So Ill be anxious to see if that is the case.