Please rate my Renewable Energy Landing Page

[digitalkev]

Hello All.
I was using this landing page on April and the conversion sucked... Even though I find this landing page professional looking there must be something wrong with it...
I was barely breaking even. Dont know the exact conversion rate but I know it was bad, so i stopped PPC and dedicated all my time to my day job...

Now I want to go back at PPC (received a $30 Adwords credit from hostgator) and this time i want to earn money (I really need it, my day job is not doing too good because of the economic situation).

So, please let me know what you think of my landing page... www.easygreenenergy.info
It also has some parameters that I change depending the adgroup, the parameters change some words on each paragraph, for example, from Renewable Energy to Solar Energy -> Wind Energy, etc etc.

I look forward to your opinions!
Thanks,

[zeekstern]

Site looks ok.
First thing you need to do is to make sure your title of your page has your keywords in it. Those keywords must appear in the title of your ad too.

You need more content. There isn't enough info for anyone to make a decision.
I wouldn't click through to anyplace based on that page.

Add a Privacy page, Contact Us page too.

[digitalkev]

Thanks for the tips... Do you think i should also elaborate on products 2 and 3 also or just on product 1?

[dzoniij]

I would suggest to write more detailed reviews especially for #1 product also write more detailed introduction article. More personal like you had a problem and how this product which you promote helped you to solve this problem

[zeekstern]

Yes, it wouldn't hurt.
I don't know your keywords or audience or ppc ad. You want the top part of the page to include the verbage in your ad. Looking at your page, your ad would have either the Generate your own energy the easy way, or, top rated energy manuals. This reallyhelps getting low cpc. Now, if your ads used either one of those, then base your new content on that. In other words, tell us how easy it is for a product, etc. Hard to explain.

Try to highlight the good and bad points. Don't be negative if you find a bad point. Just state the facts. I haven't looked at any of those products but will assume that you rated the #1 choice because of it having the highest commission. You might find that favoring the middle priced product converts better so as part of your testing, try it. Keep the same ads and groups, just change your #1 choice.

Good luck,
Zeek

[frankr]

I like it, nice and clean

[digitalkev]

Try to highlight the good and bad points. Don't be negative if you find a bad point. Just state the facts. I haven't looked at any of those products but will assume that you rated the #1 choice because of it having the highest commission. You might find that favoring the middle priced product converts better so as part of your testing, try it. Keep the same ads and groups, just change your #1 choice.

Good luck,
Zeek

zeekstern - Thanks for the advice, i will work on that this weekend.

dzoniij - thanks as well.

frankr - thanks, i hope to change so it will be nice, clean, and profitable

[domainiac]

Your site looks good.

Why would the customer take your recommendation? Your page immediately goes into reviews. Add a short paragraph that gives the customer a reason to listen to you. Some people show a pic and talk about how they have tested product, etc. there are lots of ways to do it but the customer needs a reason to listen to your recommendation.

You may be interested in a post I just made. Here is the link if you want to read it. It covers this exact topic.
http://forums.digitalpoint.com/showthread.php?t=1403066

[jallikatu]

Before the reviews of all the prodcuts give the reader more info on what you are going to do.

Favour a product significantly over the other two. Split test the products and see what converts best and promote it heavily. Pull some triggers.

[OnInternetBusinessGuide]

It looks good, but I would add more content.

Concerning the CR. I know for software it is usually around 1%, but in your domain, I do not know what is the average. Targeted the good visitors is essential, but I doubt you might convert a lot just by bringing visitors from PPC.

I suggest that you build a newsletter and write some articles. Most of the buyers buy after have seen your ad several times. Attracting a potential visitor with green energy newsletter is one good thing. You can create trust and that is essential to sell. In the newsletter, you can promote your products. Try to have a "progressive" approach.

[digitalkev]

Your site looks good.

Why would the customer take your recommendation? Your page immediately goes into reviews. Add a short paragraph that gives the customer a reason to listen to you. Some people show a pic and talk about how they have tested product, etc. there are lots of ways to do it but the customer needs a reason to listen to your recommendation.

You may be interested in a post I just made. Here is the link if you want to read it. It covers this exact topic.
http://forums.digitalpoint.com/showthread.php?t=1403066

Domainiac - Great review landing page tips, i'll take those also into account.

Thanks to everyone that has replied.