Bing is Microsofts new search engine. We all know this by now, but I have noticed something very interesting about the algorithm. Typically people aren't bashing Bing because it takes no chances, but then again, people aren't excited about it for this very reason. Read on why. The results of Bing are "clean" because it's Onpage seo HEAVILY intensive. So much so, it mine as well be a directory. If Offpage seo factors such as public opinion (which is what anchor text links are...a vote of sorts) don't weigh in heavily then it's not a true Search Engine. Chances are you won't be able to tell unless you optimize for a word that only appears once or twice in your title. On Google you can rank for these terms but on Bing you have zero chance. On Google I am on page 2 for a term, but on Bing I an nowhere to be found...the people ranking have keyword stuffed titles/descriptions/tags. Is that really a progressive movement in search where rankings are determined 90% by OnPage factors? I believe this is a step in the opposite direction of collaboration on the internet. Yahoo search is also focused more on Onpage SEO. Some say it's a good thing because you can't "trick" the system with backlinks but Googles system goes by public votes of anchor text verified by Onpage seo to limit spam. Bing and yahoo go by Onpage seo verified by Offpage seo (backlinks). The two sound similar but are light years apart. To the non webmaster this isn't an issue of course, but we are all webmasters here. We understand the negative impact having to keyword stuff and buy domains such as keyword-2ndkeyword just to rank for terms. I suggest optimizing for Google because you don't have to keyword stuff or write unnaturally and can still rank well with proper efforts. Any traffic coming from Bing and Yahoo though is sure to convert as it is extremely targeted to your meta data. Bing is more of a fluid directory because your rank is determined by what category you assign yourself with Meta data, and offpage links have very little to do with results. They played it safe...created a pseudo search engine where links take a back seat to meta data. Do you like a Search Engine that focuses on Onpage SEO or OffPage SEO? Should SE's use ONpage SEO only to verify the backlinks obtained through popularity or use Offpage SEO to verify the ONpage SEO? Am I being too harsh on a new search engine?
It's just as easy to fool the algorithm by keyword stuffing your pages to produce your desired results. That's what Google noticed and why they now penalize for keyword stuffing. I believe you're right that this is a step in the wrong direction. I don't see any benefit that this could bring to Microsoft and will only increase the usage of Google to deliver high quality results. I ran a search for keywords that my site is on the second page of Google for, and it is also on the second page of Bing. The keyword is used in the title and on the home page, so that's understandable. I then ran another search for keywords that are nowhere to be found on my home page that lands me high on the first page of Google. I was nowhere to be found on Bing. I stopped looking after the fifth page. So, it appears that this is true and quite sad that Microsoft would go this direction.
More than just either. I think this has more of a chance at overthrowing Google Search than Wolfram Alpha. We were all looking at the wrong thing!
Bing.com is producing very good results. I am on my 2nd day without Google, not missing it at all. Did all my work these 2 days with Bing.com and I'm not going back. As webmasters, we need competition, and Bing.com provides VERY good results. So I'm very happy with the new engine.
Well, I gotta look at this way. If I can get good placements in Google, then I'd rather do that. Google is the leader when it comes to searches, serving over half of the total amount of searches on the internet. I'd rather shoot for the top with them. If anything overthrows Google it will be social sites, not a search engine.
Bing stinks Give it 1 month of traffic, and after that watch the free fall ---Matt Cutts & Bing, twitter battle rd: 1--- http://bit.ly/XHBdV
Kinda funny and not really expected but it doesn't look all that impressive. As far as the examples I'm not going to say what kws I used to search but I searched for keyword (A) and it's on 2nd page of Google and nowhere to be found on Bing, while everyone ranking for keyword (A) on Bing has kw (A) stuffed in the title and description. Even sites with little to no backlinks. Not in my interest to make up facts about the algorithm; it's heavily ONpage SEO intensive. Do some tests yourself and you'll see that.
I concur. I got the same results from the two simple tests I ran. It's not a very good way of ranking sites when the site owners can manipulate the results. I'll stick with Google.
Exactly, and most marketers only go after Google. You can't manipulate their results. In fact, out of all of my search engine traffic, Google delivers 90% of it. So why should I care if I show up on other search engines or not?
I disagree. Who defines what a "search engine" is supposed to do? "Search Engine" has been redefined many times in the last decade. Microsoft obviously took a different approach than Google, as they SHOULD have. It makes GOOD business sense. Will it succeed or fail? NO ONE KNOWS! No ONE!! Might as well say that 15 years ago you predicted Google to be what it is now. I am having great results from Bing on my 20+ sites. Bing is also indexing MUCH fresher content for my sites than Google. I say good for Microsoft, not because I love them, but because I hate google so much.
Good definition: I know you can find contrary ones. "Also known as a search directory. Refers to a directory of web sites contained in an engine that are categorized into topics. The main difference between a search directory and a search engine is in how the listings are obtained" What this means is a directory is stagnant and predetermined much like the way Webmasters can give themselves arbirtrary categories with Onpage SEO. A true SE is scalable and leverages the power of the internet (people) to determine what is relevant. If a SE is the same whether 5 people or 5 billion people use it should be a red flag to any webmaster and individual. Yes, they did take a different approach. They took one that ignores massive public opinion and trends which is a move away from recent efforts of mass collaboration. It is essentially the opposite of Twitter (mass collaboration and spreading of content) where the masses have no effect on the outcome of rankings. The fact that you hate Google is not relevant to why Bing is heavily focused on Onpage SEO. Just shows your bias. As a webmaster you should appreciate the algorithm of Google because it doesn't force you to pigeon hole your pages based on Meta data. I'm not married to any SE, but I call it like I see it. Malok and Alan Mater recognize the step backwards in Search. It all has to do with scalability and popularity vote. Those are what most believe is a true Search Engine (global aggregator of information) versus a stagnant Directory with categories (setup by Meta data).
http://www.bing.com/search?q=Bing+-+A+Search+Engine+or+a+Directory?&go=&form=QBRE http://www.google.com/search?hl=en&...ine+or+a+Directory?&btnG=Search&aq=f&oq=&aqi= I know it's just one example but I thought it was ironic. Not indexed by Bing yet, but indexed by Google.
U can stuff keywords and get ranked high on a search engine is the biggest joke i have heard this year. You can do it with Bing then you can do it with google and yahoo too. But How long that site is going to rank high ? 1 day ? 2 days ? 1 week ? Remember this search engine wasnt build by 2 guys in some backyard or something. It's Microsoft for godsake....
It is far from perfect but I like it. I don't think people will spend a lot of time trying to game it until they get a much bigger share of search users. Maybe by then they will get their act together on offpage factors. Competition is good.
Was this serious? So all SE's use the same algorithm? interesting.. 2 Guys made Google maps (primarily) btw so quality > quantity of the people behind a project. CanadianEh "It is far from perfect but I like it. I don't think people will spend a lot of time trying to game it until they get a much bigger share of search users. Maybe by then they will get their act together on offpage factors. Competition is good." I completely agree. Competition is definitely good but sometimes a SE needs tough love to fix itself . I'm sure they will get more factors implemented in the near future but until then they are Meta cheerleaders.
Then why did so many do it? Obviously it worked, and that's why Google changed their algorithm to prevent it. So, that brings me to the point that search engines don't use the same algorithms!