Many people say that an existing customer is often 20 times more valuable than a new customer, when you consider the costs associated with aquiring new customers - compared to the lifetime value of existing customers. Of course that also depends on a lot of different variables. Lexus for example values its customers, on average over the lifetime of the customer, at $600,000. A neighborhood dairy may value its customers at $50,000. Taco Bell values each customer at $12,000. Many companies have instituted Customer Retention programs, in order to increase customer retention rates. In an online environment, how do you suppose a company can best keep its customers? What specifics tips do you have to offer for customer retention?
first off you need to have a solid product with good support. if you have that it is fairly easy to keep them. you should also build a good relationship with them by keeping in contact in with them. send them a weekly newsletter with useful information and send them special offers or some free items.
You can easily use a blog that sends out your new posts each day or week (depending on your frequency) and this can count as your newsletter. You just need to constantly remind and thank your customers for coming back to you and remind them why they need you.