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#1
Jul 26th 2006, 12:58 am
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Google giving click fraud stats to advertisers
Via ZDNet
Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system late Tuesday. Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google. This opens a can of worms.......... 
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#2
Jul 26th 2006, 1:13 am
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Transparency will keep Google adsense alive!
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#3
Jul 26th 2006, 1:16 am
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As I understand it its not just Adsense, its the Adwords ads as well. You will be able to see if loads of your competitors are clicking on your adverts.
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#4
Jul 26th 2006, 1:21 am
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Trust is the primary concern by Google here. They're known for it few years back. So they still want to maintain that trust from millions internet users around the world.
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#5
Jul 26th 2006, 1:45 am
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More at the Google Adwords Blog and in the Help Center
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#6
Jul 26th 2006, 1:48 am
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Holy hell, about time. Now all they have to do is put diminished serving of ads to the same IP + cookie AND automatic flagging of AdWords publishers who overclick competitor ads in their niches
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#7
Jul 26th 2006, 1:52 am
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Screenshot
Here is a screenshot. Its Adwords rather than Adsense so I hope this doesn't break any TOS..........
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#8
Jul 26th 2006, 1:57 am
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So this is yours?
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#9
Jul 26th 2006, 1:58 am
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Its a campaign I manage but the site isn't mine.
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#10
Jul 26th 2006, 1:59 am
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Quote:
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#11
Jul 26th 2006, 2:05 am
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Has anyone got any other stats on this? Mine appear to be as I would expect, has anybody got a really high number of invalid clicks?
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#12
Jul 26th 2006, 2:22 am
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i have paused my current campaign ! because im loosing money...and i dont have anything solid to sell actually...so its jus a waste rite now....
But i love adwards.
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#13
Jul 26th 2006, 5:02 am
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Google to start notifying advertisers of invalid clicks.....
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#14
Jul 26th 2006, 5:10 am
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Can't see the news, not registered...
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#15
Jul 26th 2006, 5:20 am
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Quote:
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#16
Jul 26th 2006, 5:24 am
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Quote:
Mobile field Last edited by Bundy; Jul 26th 2006 at 6:19 am.
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#17
Jul 26th 2006, 5:40 am
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this is a real surprise... It will soon be possible to generate fraud reports per industry.
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#18
Jul 26th 2006, 5:44 am
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That is good news. If Google just ignored invalid clicks rather than banning publishers it would also be a step forward IMHO.
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#19
Jul 26th 2006, 5:44 am
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This is really cool, and I guess will attract more advertiser because of the transparency. How I wish they also include a report of invalid clicks in adsense, so that publishers can monitor where invalid click came from.
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