SEO Terms

A big part of understanding search engine optimization is the ability to learn the terms related to SEO and apply a working knowledge of these terms to your SEO efforts.

I have provided below a list of my own definitions for several popular terms related to search engine optimization for anyone who is unfamiliar with basic SEO terminology.


Anchor Text: The visible text displayed for a hyperlink.

Backlink: Any link on any website that points to a page on your website. Also called an Inbound Link.

Black Hat SEO: This refers to unethical SEO -- techniques and methods which fall outside the guidelines issued by the major search engines.

Blog: A type of web page which is frequently updated and typically contains short articles arranged in chronological order.

Browser: A program that allows web pages to be viewed on the Internet (e.g., Internet Explorer, Netscape, etc.).

Click-Through Rate: The percentage applied to the total number of times an ad or link is clicked compared to the total number of times it is shown (called “impressions”).

Cloaking: A deceptive technique by which a spider is shown a completely different web page than the one seen by humans.

Content-Targeted Advertising: A type of advertising that displays ads and/or links targeted to the content of the pages on non-search-engine websites.

Conversion Rate: The percentage applied to the amount of website traffic that completes a desired action (e.g., makes a purchase, signs up for a newsletter, etc.) compared to the overall website traffic.

Cost Per Click: The amount charged to an advertiser for each click on their paid advertisement or link.

CPM: Cost per thousand.

CPC: Cost per click.

CTA: Content-targeted advertising.

External Linking: Links to specified web pages on another website or informational resource.

Gateway Page: A page used for the sole purpose of receiving traffic and directing it to another web page based on a specific keyword or keywords. Also called a Doorway Page.

HTML: Hypertext Markup Language, which is the most popular language used to write web pages for publication on the Internet.

Hyperlink: A link on a web page or in a document which leads to information within that document or within another document. These links are usually represented by underlined words, highlighted words, or images.

IBL: Inbound link.

Internal Linking: Linking to different pages within the current website.

Keywords: The words entered for a search engine query.

Keyword Density: Ratio of keywords on a page as compared to the total number of words on that page.

If you would like to view my complete list of seo terms, feel free to click the link provided below.

http://www.seotips4u.com/seoterms.html

 

Thanks EB,
It all begins with knowledge.....and the generous sharing of information and ideas by good Forum Citizens such as yourself.

Thanks a million for taking the time to put this together.

Ciao,
DocRich

 

Great info....This should help newbies

 

what about bluehat SEO and Whitehat SEO and maybe Greyhat SEO

 

Nice list, many terms needs to be added

 

Thanks...,,,

 

i would like to include keyword density and keyword frequency in it

 

Now include text stating that the concept of keyword density is bullshit.

 

Good Work.

 

I apperciate your work.

 

good work, it is important for beginners

 

Looks similar to: This and This except nowhere near as complete.

 

It would never help anyone if they aren't going to get a lot of back links.

 

Thanks for information , but there are many terms that are needed to be added here.

 

I have reservations here!

Doesn't CTA mean = Call to Action?

Anyone?

 

I thought it meant "Chicago Transport Authority" or was that "California Teachers Association" nah that's right it means "Charge transfer amplifier".

lol all jokes aside, it can mean either and i believe "Content-Targeted Advertising" is actually a Google TM. It just depends on the context people are using CTA as to what it means.

 

Ready reference for beginners. Carry on

 

Nice points for newbies.

 

really helpful for newcomers

 

I Have Read Your All Tips and Such a very Nice Information Thanks For You Sear This Tips