New features to Yahoo! Search Marketing

[YahooPete]

All,

I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include:

*True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) or under-targeting (choosing all 50 states (Due to the nature of IP mapping and availability of other user information, there may be instances where a user can be located within the United States, but may not be recognized by our geo-targeting systems as belonging to any particular state.)
*City- and Zip-level targeting
--More granular ways to identify local Internet users
--Easy to use interactive maps (based on Yahoo! Maps experience) give you helpful hints on vicinities which you may also want to target
*Available to target English-speaking U.S. and Canada Internet users

We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog:
http://www.ysmblog.com/blog/2008/10/...hem-from-here/

As more updates and enhancements become available, we’ll definitely keep you informed.

All the best,
YahooPete

[kpatelseo]

This will help most of the Small to very small Yahoo marketers, to target their own audience.

[pawanpandey78]

Hi,

I love the new feature but am curious how you target at a zip level. As with any other targeting, the way you get to the data determine how well that targeting works.

[AdvertLabs]

I think Yahoo! should scream loud so everybody will hear that Overture tool is now embedded into Yahoo search marketing at https://signup13.marketingsolutions..../loadSignup.do - Step 2, you can get it for free without completing the sign up process.

[precious007]

Thank you Pete. Such great updates, will check them out.. in a minute

This is awesome " City- and Zip-level targeting "