Dont get the "As seen on...." icons

[rickybuitrago]

This thread has the purpose of both asking a question and opening a discussion about the "As seen on...." icons present in many landing pages and sales letters. If you dont know what Im reffering check out this sales letter: http://www.thedayoffdiet.com/ ...it has the "As seen on..." icons just below the header.

My question. What is the publisher trying to say? That his product has been named/reviewd in the new york times, fitness, cnn, diet.com ??? How much bs is this?

And, If you have used these, do they really improve conversions? And, if it is pure bs, would you include this on your lp?

[zxlewi]

probably fake.... but who cares :P you either buy or you dont and i would buy if it had more pics of that girls ass on it :P loooool

[wicked9690]

Yes, they improve conversions. They are there to add authority, trust and credibility to the site and put potential customers more at ease. Of course, for the most part it is misleading advertising but ClickBank don't seem to care so rock on..

[SEMSpot]

In most cases those are complete BS and nothing more then making the viewer think the product is so good they have to buy it now. The same goes for a lot if testimonials you read, they are made up by the website author to add credibility to the site and make the potential buyer feel more comfortable.

[alexs464]

As mentioned above, it adds credibility - so customers feel better buying the product.
Now, about the "As seen in..." it is often b.s. - but customers will not verify if it's true or not.
Second of all, you can go to the New York Times website and post an ad in their ONLINE classifieds for a few bucks - which fives you the legal right to say that YOU were featured in NYT

[bl4ckmaN^]

It simply makes your website look more professional, and more like an authority website for a customer.

More trust = more likely to buy.

[inzpiration]

Exactly, besides if someone complains you can always say that the whole "Story" "Niche" or whatever has been seen on those sites, for example this one_, The Day Off Diet, you can always say that obesity and nutritional problems are the ones that have been featured on those sites and that you are only referring to that because you're not directly saying that the PRODUCT is the one that has been featured there

[jm55]

Exactly, besides if someone complains you can always say that the whole "Story" "Niche" or whatever has been seen on those sites, for example this one_, The Day Off Diet, you can always say that obesity and nutritional problems are the ones that have been featured on those sites and that you are only referring to that because you're not directly saying that the PRODUCT is the one that has been featured there

A good example of this is all the hoodia products - because Oprah once mentioned hoodia on her show nearly every hoodia product now has 'As Seen On Oprah' on their site, even though she didn't specifically mention any brand.