Domain Name Projects - Creating Premium Domain Names Brand Step 1. Define Domain Intent The first step in creating a new premium domain name brand is in understanding "Domain Intent". Domain Intent defines both the marketing purpose and customer segment of a online business startup. Usually this would encompass describing the best feature about your business within the URL. In most cases, however, this is accomplished by using generic keyword phrases. For this example, we will establish a URL for an online ticket vendor that sells all sorts of online tickets.(ex. onlinetickets.com). Step 2. Define Corporate Brand Under normal circumstances, onlinetickets.com would have been the perfect name fit for your company, but unfortunately this domain has already been registered. Additionally, this domain lacks personality and commercialty. In this case, defining a memorable premium domain brand is the key to online success. Domain Brand can be defined by a strategic mixture of both keyword and descriptive(coined) language. Admittedly, this step requires performing in lexical word research and utilizing special naming parameters like "double entendre" and lexes. Besides using these features, It always a best practice to formulate personalty word phrases with descriptive words to derive the best Brand value. Step 3. Spin Premium Domain Name Suggestions 1. OnlineTickets.com (registered) 2. TicketTabber.com (Descriptive / available for register as of 09/14/2008) 3. DiddoTickets.com (Coined / available for register as of 09/14/2008) 4. TicketTOO.com (Web 2.0 / available for register as of 09/14/2008) If you need any further FREE tips for your domain name project, let me know if I can help.