Yahoo Settles 'Click Fraud' Lawsuit

Nintendo · #1 Jun 29th 2006, 3:48 am

Quote:

Yahoo Inc. will consider refunding money to thousands of advertisers dating back to January 2004 and pay $4.95 million in attorney fees to settle a class-action lawsuit alleging the Internet powerhouse has been profiting from bogus sales referrals generated through a sham known as "click fraud."

A recently established index compiling information from more than 1,000 advertisers has estimated that about 12 percent of the clicks on ads running in the Google and Yahoo networks are fraudulent. Other studies have estimated the click fraud rate as high as 30 percent -- numbers that both Google and Yahoo have vehemently disputed.

http://news.moneycentral.msn.com/pro...628&ID=5832881

corduroy090 · #2 Jun 30th 2006, 7:19 am

I honestly wouldn't be surprised if it were 30 percent. Click fraud just seems too easy right now.

giofed · #3 Jul 7th 2006, 3:32 am

I use gg analytic and yahoo smkt. Differences between yahoo and google stats is about 25%.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Click fraud lawsuit against Google	tom22	Guidelines / Compliance	21	Jun 8th 2006 5:16 pm
Click fraud looms over Google, Yahoo	wentworth	Publisher Network	4	Apr 18th 2006 12:41 pm
Yahoo Used in Spyware Click-Fraud Scheme	bluegill_catcher	Publisher Network	0	Apr 17th 2006 2:00 am
Yahoo Implicated In Spyware Click Fraud	LaCabra	Yahoo	1	Apr 5th 2006 8:22 am
Google lawsuit over click fraud!	anthonycea	Guidelines / Compliance	18	Nov 27th 2004 5:44 am