For one of my keywords that ranks #1-2 in MSN and hovers around #9-13 (starts moving up, then starts slipping back - over and over ), I'm on the first page in Google for allintext, allintitle and allinanchor. Nowhere to be found for allinurl. I got it to page 5 in Google SERPs, but over the couple weeks it's been slipping, now it's at page 11, with no end of slippage in sight. I've been building links at a relatively stable rate and reasonable with relevant Web sites or directories. MSN gives me no traffic for the #1 spot; seems like Yahoo would give me very good traffic if I got it into the top 5 (based on Overture keyword tool), and Google would be great anywhere on page one. What can I do?