So, I have been given the task of explainin what exactly Search engine Optimization and link building is to various MD's in our group of companies. Now they want this explained in writing and i am guessing as simpe as possible. Problem is if i explain it and make it seem too simple then they will think do we really need this guy (even thoguh since our team have optimised various sites traffic and sales have increased) and if i explain it using google algorythms and page rank and blah d blah then they will not fully grasp what i do. So has any one got any sites that explain this in simple terms?? This would be a GREAT help!! __________________
I'll give it a shot... SEO: is the manipulation of a website for the benefit of search engine placement. Working with Titles, Meta, Content, Site Structure (url - pages). Link Building: geting other websites to link to your website using anchor text, for search engine placement. Example of Link Anchor text: Denver Web Design and Marketing Firm this would be a link pointing to your website. The whole string is the link, the keywords are the Anchor Text. also when faced with the issue of do we need this guy site optimization. I say well, you could stick your head up a bulls A$$ to take a good look at a t-bone, or you could just take the butchers word for it... : ) haha... no I say I have done this for 4 years, and if you want someone who knows what they are doing and has proven it on the engines go with us. otherwise I can train someone in house for 4 times what they were going to pay you to do it in the first place... Good Luck.
I would also add to Colorado Death's statement of "SEO: is the manipulation of a website for the benefit of search engine placement. Working with Titles, Meta, Content, Site Structure (url - pages)." - that this is not something that happens instantaneously incase they are thinking it's going to take 1 month and then after that they can get rid of you. You can explain that it's a continuing process of learning and implementation.
SEO isn't that hard, but then again neither is anything that you are good at. However, being a good seo takes a lot of effort, you have to keep up with changing algo's what is and is not black hat. You have to know HTML PHP ASP, Java, RSS and CSS at least precursory knowledge. Another big part is having contacts, people you can get links from and people who will allow you to put linked content on their site. Also being an SEO you often have other sites which you can put up one-ways etc.. I tell my clients that SEO concepts are not difficult to understand, its the long term effective implementation that is difficult. Sure I could take a site, do a little keyword research beef up the title tags and header and sprinkle keywords throughout and they will rank for some keywords. This is not real marketing and it wont be effective for the long term. I had one client pull that garbage on me, he said why am I paying you when I could tell my current marketing person to do the same things. I said well you can but the results wont be as effective because she doesn't have five years of experience and contacts in SEO. Well he decided to ask her to do it. That was fine, but she ended up delivering half the content with java script which engines cant read. Also, it may sound easy to you, but for someone who doesn't know an h1 tag from a recipricol link, its all greek. The beauty in being a specialist in a field is that you can explain it in laymans terms. If I hire a contractor to replace my roof, and he cant explain what he is going to do so I can understand it, I don't want him. IF I have a doctor who can't tell me in terms I can understand why my back hurts. Then I just have to "hope" he knows what he is doing. Sorry for my lengthy response, but I wanted you to understand that if you can make it sound easy, it even further shows your expertise. I make my living doing SEO, and I never let a client think that it is going to take me less than six months to get them reall great rankings in Google. If they want less than that, they can go with Hamil shabil who can "get you to the top 10 of google guarenteed" for $100 a month.
why does webmasters say, the links page need to be linked from the index page and not an inside page.
because the links page should be accesible to a site visitor easily, furthermore you get the best pr distribution to the links page if ut is linked from the home page, assuming your homepage has the highest PR. Trying to bury your link partners is bad business, and probobaly wont get you far. IMHO
have a live demonstration of a site you have optimized. to those who don't know seo, seeing a number one is like magic.