Thanks for the the answers Rob. It could be just in front of me, but I've been thinking of the individual landing pages you mentioned... You said you have individual landing pages. But i notice your site has a couple of 'sub-pages': www.yourdomain.com/sub-page1.html www.yourdomain.com/sub-page2.html When you mean individual landing pages, do you mean having variations like this: www.yourdomain.com/Mortgage/ www.yourdomain.com/Refinance/ And then having sub-pages like: www.yourdomain.com/Mortgage/sub-page1.html www.yourdomain.com/Mortgage/sub-page2.html So for all the offers in each Individual Landing Pages (Mortgage/Refinance), you'll have different subids, thats what you're saying? Please tell me if I make sense.. or if you're doing something different
We are really starting to split hairs here. Basically, I create a landing page for each adgroup. adgroup 1 is "home loan refinance" Landing page for this would be ../home-loan-refinance.html adgroup 2 is "home loan refinancing" Landing page for this would be ../home-loan-refinancing.html So each landing page is just another page on my site with no inbound links other than the ppc campaign, but the outbound links goto other pages on my site. I currently do not put the landing pages into sub directories since I only have a few adgroups. On 3 occasions, I made a sale when the person left the landing page and went to another page on my site. In thoses instances, I have no way to track which adgroup they came from or if they were just natural traffic.
Aye, thanks. That helped clear it up. I'm kinda confused cause I'm trying to integrate Xtreme Conversions on my landing page, and was wondering if you had an easier way to do tracking with it. Gonna go fool around with Xtreme conversions and see how it works. Cheers.
Hey Robb, Do you have the Search Network turned off? and only allowing your ads to show up on the Content network?
Ok I read above about the google adwords landing page with adsense. So is there any black and white said that we unable to put the adsense inside our landing page? How about if we put the adsense at our sales letter and we advertise the sales letter through adwords? Appreciate somebody advice.. Thanks
Nobody said you couldn't put Adsense on a page where you advertise using Adwords. It just wouldn't be very profitable (or probably marginal) since Google is cracking down of Arbitrageurs. Also, if you happen to be promoting other stuff (eg: CPA offers, Clickbank products).. this becomes somewhat of a distraction, and might lower profits... So as always, 2 sides of the coin. But then again, another way to look at it is, if there weren't going to buy anyway, at least if they click on Adsense there'll be some profits.
Quick update for anyone that cares..... I have stopped my campaign... $75 Spent on Adwords $0 Commission.. After talking with Rob and a few other people its become clear that there is just a major difference between no obligation, FREE mortgage program and a dental insurance program where you are required to make a purchase, that is at minimum $80... Since I have the campaign stopped, it doesnt really bother me to give anyone my keywords, etc. (Coming Later) Heres my landing page... http://cheapdiscountdentalplans.info
ait doesnt works with all the people wwell thse earners only make the profit my friend used some money for adwrds but nothing he got
Great topic Rob and very well done. Glad to see your so willing to help others. This is exactly how we work, only not so public. Well done, great work. Keep posting your results and if you want to try a 2nd campaign for debt management I would be willing to help towards your ppc fund. PM me if ur interested.
Thanks again everyone for the kind comments. I just wanted to update you all on the first week of July. Starting off pretty good this month. Here’s a quick update for those of you following my little campaign. Adwords Cost: 688.88 Yahoo PPC Cost: 128.24 Adsense Income: 43.61 Affiliate Income: 1265.00 Net Profit: 491.49 This week I’ve dropped a couple of adgroups. I’m down to just one for now. The other adgroups were breaking even give or take a little. So I decided to pause them for now and focus on the most profitable adgroup. Since I’m personally limited to spending about $200/day, I wanted to put all that into the best performing adgroup until I can build up my bankroll. For now, I’m just going to analyze the data I’ve collected from the other adgroups and see if I can improve them offline while I wait for my checks from last month. I have 5 weeks of data, so hopefully I’ll figure something out to get them profitable. The only obvious difference for these adgroups is that I use the keyword "refinance" instead of "refinancing" as the root word. I can't believe that is the problem since 99% of my traffic is coming from the content network. Do you think this minor difference is causing my ad to show on different content sites? I started another campaign this week in the same niche, and it failed. I spent $137 in 2 days for 58 clicks and go no sales. I like that I’m getting clicks, this tells me there’s a good makert. Again, until my bankroll builds up, I’m gonna pause this one and see if I can figure out why it didn’t perform. Well, that's it for now. I'll keep posting as long as there's interest in this relatively old thread.
Yeah keep the updates coming. Really interesting to see how you can continue making consistant profits on the Content network, with >$1 clicks, and a landing page without a really clear Call-To action. Although you do prompt them in your Adcopy, but the landing pages have nothing specific to tell them to 'Click Here', 'Sign-up here', YET you are getting conversions!! I drive traffic to an iFramed landing site, and it literally tells them what to do. Yet, after hundreds of clicks, I get no conversions.. while you continue to convert at nearly 10%. Which is IMO, fantastic for the mortgage niche.... Keep it up!
Interesting you bring that up - A regular of another forum im a member of did a write up on the different types of ad copy. One being a more... call to action, invasive, direct approach that you see usually on landing pages Vs. the approach rob is using which is more of an information, passive sale with the occasional "If your interested, heres something you can do"... It turns out on a few niches that the passive sale can actually be more successful because it seems less commercial and less like you want something out of them that builds more trust then the "CLICK HERE" "WERE THE BEST" type of approach.
LazyD: What kinda niches are they? In fact, I was promoting an Education offer (paying $30 a lead as well) the past week and driving it to an iFramed site, hosting on a domain which I had good quality content, and Google absolutely digged. Results - Low bids, a ton of clicks, and 0 conversions. Lost over a hundred just testing this campaign. Probably I should try just driving traffic to my domain.. and 'hope' they'll read the articles and actually sign-up from there... Or probably its my keywords that aren't converting them.... Or perhaps its my ad copy that isn't pre-qualified enough... Or maybe it could be my landing page sucked... Or most likely its just I'm born with bad luck... Yeah, that should be it
I agree with you on the bad luck thing... The campaign I tried using robs approach was a DentalPlans.Com affiliate offer, burned $80 bucks without a single conversion.... Ill stick wtih my zip submits I guess...
Okay gang, it's almost midnight here and I just got home from another contract I picked up this month (I do a little consulting on the side from time to time to meet girls.) I wanted to post this first thing this morning, but since I had to go, I didn't have time. I have to tell you, the first week of July pretty much rocked! But this week started off like crap. I lost $209 on Tuesday!!!! Monday only made $40 and Wednesday only made $127. So I was starting to worry. Is the honeymoon over? What the heck was going on? As I mentioned in other posts, I paused all the other adgroups and stop running ads on Saturday. Well, I had some time this morning to run a new report that adwords is offering. It's called the "Placement Performance" report. OMG! That report rocks!!! It answered all my questions. Why do Saturdays not convert? Why did my conversions take a landslide this week? Why aren't the other adgroups converting even though they are virtually identical? Here is the sample raw data from the report. Notice the paused campaign? Look where I was getting a lot of the impressions from: chessmaniac.com, myspace.com, myembar.com, etc... Not even remotely related to mortgage refinancing. No fn wonder it wasn't converting! Then I took all that data and crunched it into a table using excel. Look at pogoaddiction.com for Tuesday July 10. That was the day I lost $200. That site is a flash gaming site. Why on earth would my ads be showing on that site? So I went to the site exclusion feature and blocked that site. Look at zillow.com on July 3. I grossed $300, net $155 that day. That is a site I might consider for sited targeted campaigns. I also stopped advertising on saturdays because they weren't converting. So there is no July data, but I guarantee that if I look at June numbers, the Saturdays will show that I was getting a ton of clicks from myspace or pogoaddiction or some other recreational site. In fact, I wasted $125 on pogoaddiction this month alone. I could go on all day with this data, but I think you can see the solid gold in this report. Quick stats: After blocking those sites, My net profit today is over $200!!!! So for LazD and prosumer and everyone else loosing money in adwords, run this report right now and see what you get.
Rob, ill take a look at that report - Unfortunately I was getting the majority (95%) of my clicks from the Search network making that report somewhat worthless if it only tracks clicks from Content network... Again, ive killed the campaign and im looking for something else... Mortgage refinancing sounds like something that would be fun but I dont have the capital to be dropping $3 a click...
I really liked your landing page, and the affiliate didn't look that bad. Once I get my checks from last month (around the 20th-25th), I might give it a shot and see if my lucky streak can carry over to that niche. I think I'll focus on the "need dental insurance yesterday" folks like we were discussing in pm. Also, I'm moving next week into a 1 bedroom apartment. So I've gotta lotta packin ta do...not. Still, I'll be busy and won't have time to really give it a go until after all that.