Not trying to dominate the conversation, but here are few more point I would like to add. Keep in mind that when you run promotions online, you can think of having a storefront open 24 hours a day, all the time. So your calculation of 10 sales per day might actually happen each and every day of the week. Some other promotion ideas that are basically low cost or free: - setup a Twitter account and get a large number of followers, perhaps run a contest to gain more people like sitepoint.com did with their latest freelancing book - ditto for other "follower" type of accounts like Feedburner, RSS, and social networking, might be a good idea to coordinate all of them at the same time to get maximum exposure for your promotional content, otherwise you can use these outlets to simply raise awareness of your brand - pick a couple of popular discussion forums that focus on your target audience, pay especially active members to include your URL in their signature line - use cafepress.com or similar services to print up promotional t-shirts and caps and other stuff with your logo and URL and maybe a sample image from your collection, use these items as free giveaways and incentives to win simple contests Honestly there's an endless amount of stuff you could do. I think the main point is that you pick one and go with it. Setup a method to measure the market response after you engage in a promotional activity. Once you are comfortable, you might be able to assign tasks to other staff members to complete specific marketing tasks. Let us know what you decide to do, and how it turns out. Very curious to see a draft of your marketing plan when it's ready.
You will need to spend around $2,500 a month, I would do $1k with a good SEO and the rest on adwords.
I can show you how to get 3,000 visitors per day from around $20 per day. But I can also show how to do it for free. The free methods does take about an hour per day of advertising, but to me is well worth it. So if you still need help on this then private message me and let me know thanks!
@awsomebtn By 'exclusing weekends' i didn't mean closed store. Well its a personal experience that there's very less sale on weekends for the stuff we sell, and thats why i said. For sure we'll promote & sell our stuff 24x7. Thnx again for your suggestions.
I can't top rbaker's or awesometbn's suggestions. Great quality guys and thanks for taking the time to share. Hopefully you've heard of the guys at http://www.conversion-rate-experts.com/ I got some excellent tips from them on converting traffic to sales, which you know to be crucial. Traffic's great but sales are better. Our conversions increased more than 5x, just by applying their ideas, tools and tips. We use Google Optimiser to run tests to try and improve our conversions. Good luck.
If you use PPC you should at least generate 100% return on your investment. So if you spend $ 5000/month you need to earn $ 10,000 revenue monthly. David