Use of negative keywords.

[Vrian_Sinth]

Do you guys know how to add negative keywords to MSN adCenter? With Google AdWords it is easy (just add a - before the word). Any help would be appreciated. I want to try and boost the CTR if possible.

[Dan]

Do you guys know how to add negative keywords to MSN adCenter? With Google AdWords it is easy (just add a - before the word). Any help would be appreciated. I want to try and boost the CTR if possible.


On the 'Keyword Performance' tab for an order, click the 'Manage Keywords' button, which will bring up a list of all the keywords in your order.

Above the list, click on the 'Match Options' pull-down, and select 'Excluded Keyword(s)'. This will then make a text box visable beside each keyword for you to enter negative keywords in, as a comma seperated list (negkw1,negkw2,"neg kw3").

There doesn't appear to be the facility to enter negative keywords at the campaign or order level, I think you have to do it for each individual keyword.

Hope this helps.

Dan

[MadCenter]

There doesn't appear to be the facility to enter negative keywords at the campaign or order level, I think you have to do it for each individual keyword.


That's right, it has to be entered for each keyword

[nextgen66]

Which genius designed that, lol...

[MadCenter]

Copy this link in your browser and see:

http://www.youtube.com/watch?v=tXF5Bp4IELs

[rs.rathnaraj]

You can set negative keywords in the campaign level by selecting the option "Bulk Edit" in the Campaign tab you can enter the negative keywords their.