raw/unique click ratio's are bothering me

[Honkytonk43]

I just built my first blog and am using hopurl.com to track my links, anyway, I'm noticing that my raw click counter is going up about twice as fast as my unique click counter. This got me thinking about whether or not people felt my blog was too much of a sales page, which I hear tell people don't like.

I've got all my links set to my affiliate page and am wondering if I should set a few to some news sources or something to get my credibility up.

Or am is the raw/unique click ratio I'm getting normal?

[Honkytonk43]

Sorry if this is a dumb question and sorry I just replied to my own post to keep it from dying but I'm new to affiliate marketing and in need of some advice.
I'd really appreciate any moderately helpful flippant remarks.