nordend
May 30th 2006, 6:36 am
http://adlab.msn.com/OCI/oci.aspx
Detecting Online Commercial Intention
Input a search term or URL and get their Commercial Intention and the confidence score.
For example, if users are searching for query: LCD monitor, it is very likely that they want to
purchase a LCD monitor,therefore the commercial intention is strong with confidence = 0.74.
For Web pages, we define two levels of commercial intention: informational and transactional.
General speaking, transactional commercial intention is closer to purchase.
We assign confidence to each level of commerical intention.
Detecting Online Commercial Intention
Input a search term or URL and get their Commercial Intention and the confidence score.
For example, if users are searching for query: LCD monitor, it is very likely that they want to
purchase a LCD monitor,therefore the commercial intention is strong with confidence = 0.74.
For Web pages, we define two levels of commercial intention: informational and transactional.
General speaking, transactional commercial intention is closer to purchase.
We assign confidence to each level of commerical intention.