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View Full Version : The Adcenter CTR

letian
May 17th 2006, 11:04 am
Hello guys,

Pretty new to adcenter. Does anyone here know if adcenter works like Google (high CTR= lower cpc) or Overture (cpc=maxbid always)?

Any clear explanation of this formula out there?

Thanks!
xboxundone
May 18th 2006, 8:43 am
from what i have seen it is more like google.
Labcoat88
May 25th 2006, 8:17 am
I seem to recall reading something (maybe in a magazine) that, yes, MSN would be considering CTR in determining ad position. I believe Yahoo still isn't doing this, and probably losing quite a bit of money as a result.

LC