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OPMeany
Jan 20th 2005, 9:54 am
Does have a keyword phrase in the domain name (getlisted.com) offer an advantage for SEO?

OPMeany
Jan 20th 2005, 9:56 am
Thats "having"....sorry!

selfstyledexpert
Jan 20th 2005, 10:41 am
it certainly seems to, from looking at SERPs. I have seen realy positive effects from renaming pages to keyword.html or keyword1/keyword2.html but you can't run that kind of test on a domain name.

Design Agent
Jan 20th 2005, 11:25 am
Keyword in the domain does tend to help, although you can rank well without it.

hightide13
Jan 20th 2005, 11:27 am
I cant verify this but from my experience Google doesnt really give any weight to keywords in the domain name but Yahoo seems to.

DarrenC
Jan 20th 2005, 11:33 am
KW in the domain does aid SEO, but I don't think it carriies as much weight as it used to.

It's best to go with a kw1-kw2.com (co.uk etc) don't do what some people are doing and going for kw1-kw2-kw3.com because it just stands out as being spammy IMO.

Design Agent
Jan 20th 2005, 11:35 am
I put that badly..Its not necessary, but cant hurt.

uca
Jan 20th 2005, 1:43 pm
Yes, it does indeed, although not as much as other places such as title but more than meta keywords and description (at least for Google and others).

dfsweb
Jan 20th 2005, 2:10 pm
IMO, it helps quite a bit. Although there's not much you can do about it if you already have a website. But, it is a good idea to register a domain that contains keywords that you are looking at targetting.

Relevant file names also help, but try not to overdo it. Ex:
www.kw1.co.uk/kw2.htm is fine
but
www.kw1-kw2-kw3.co.uk/kw1-kw2/kw3-kw2.htm is overkill

Having said that, if you get a high enough PR, you can rank well for just about anything. I have exchange links with websites (for my company sites) that have got nothing to do with our "theme" or our "keywords", but they appeared in the top 10 results within 48 hours of our getting those links.

So, all this talk about relevant links and importance of keywords in the URL etc is relevant and important only if you have a low PR. But, as soon as you get a high PR (high depending upon your industry, even a PR5 could be good enough for certain industries) you can stop worrying about all this and watch the traffic come in! :D

StacyO
Jan 21st 2005, 2:01 pm
I've seen the same as you -- one of my website's domain names is totally unrelated to the keywords, yet each of my optimized pages ranks in the top 10 on G. In my case, it was all about on-page keyword density and PR, not the domain name.

That said, I would pick something that will be easy for your clients or visitors to remember. Once you get a bunch of hyphens, etc., it gets confusing ('Do they have hyphens or not?' 'Was it plural or singular?').

Another website of mine has the keywords in the domain, and it ended up being so long that I wish I had done it differently. And it didn't seem to help in the SERPs.

Best of luck,
StacyO

seoxperts
Jan 21st 2005, 11:32 pm
also, yahoo and msn give more points to keyword in domain/filename then goooooooogle. just my 2c