What to choose on MSN's Keyword match type options?

[juggernaut]

What to choose

Example:
MATCH TYPE OPTIONS
Keyword: Wise Widget {} Broad {} Phrase {} Exact :confused:


Pls. help me experts :confused:

[Labcoat88]

If your PPC terms are single words like "poker", choose Broad. If they're multiple words like "poker chips" then choose Broad + Exact, and possibly Broad + Phrase + Exact. There's help on AdCenter that describes how each of these match types work. But for my own PPC terms, I found that if I only use Broad, it doesn't always match the multiple-word terms that I want.

LC

[xboxundone]

for most of mine i use all unless i want just that specific term then i use exact.