Started New Campaign in Adwords, what was .05 clicks is now .50 to 1.00

[gorentals]

I'm a noob at this, but I started a new campaign yesterday, entered a bunch of keywords, at .05 - .10. Within 3 hrs, most of my keywords became inactive, and then said. .30 to activate most of them. Now this morning for all my keywords that were working for .05 - .10 per click, they now want. .50 - $1.00.

Am I missing something or doing something wrong, or is this how this works? Seem's almost criminal to me.

Thanks for any help.

[AdWords-Advice]

Welcome to Google AdWords

The min CPC is a reflection of your Quality Score - QS

The Quality Score is calculated by looking at your keywords relevance to your advert and landing page along with the Click Through Rate - CTR (number of people clicking your advert divided by the number of people viewing your advert)

I would sugest spending a few hours with Googles Learning Centre and look at your campaign/advert structure after that.

[gorentals]

Thank you for the advice, looks like I didn't know what I was doing. Even tho the keywords do match my site, but maybe too general.

Thanks

[hotbacon]

I'm a noob at this, but I started a new campaign yesterday, entered a bunch of keywords, at .05 - .10. Within 3 hrs, most of my keywords became inactive, and then said. .30 to activate most of them. Now this morning for all my keywords that were working for .05 - .10 per click, they now want. .50 - $1.00.

Am I missing something or doing something wrong, or is this how this works? Seem's almost criminal to me.

Thanks for any help.

Check the average click price for your keywords first. Then start with most popular keywords in your campaign (make one or two ad groups), don't load thousands of keywords at the first day. Try to achieve CTR 1.5-2% for popular keywords and start adding more, group by group. Track the campaign CTR, pause bad keywords and text ads. Adwords is very dynamic ..

[gorentals]

Good Idea, Thank you

[nedim]

I'm a noob at this, but I started a new campaign yesterday, entered a bunch of keywords, at .05 - .10. Within 3 hrs, most of my keywords became inactive, and then said. .30 to activate most of them. Now this morning for all my keywords that were working for .05 - .10 per click, they now want. .50 - $1.00.

Am I missing something or doing something wrong, or is this how this works? Seem's almost criminal to me.

Thanks for any help.

I have a same problem. My bid was 0.08 euros and Google searched for about from 0.06 to 0.010, but now they want to raise my bid to 4.00 or 8.00 euros.
I do not know what is going on here.
Maybe Adword have some kind of bug ???

[AdWords-Advice]

Another QS issue I would guess how well does your keyword relate to your advert and landing page, what is your CTR and what is the theme of your keywords?

[wwwbug]

high ctr=related landing page + more targeting keywords+ less keywords per ads group

[normunds]

If google change bid to 4 or 8 eur - be sure - account was banned....

[Bonus4You.info]

That had also happened to me when I am a newbie.
You should not choose too many general keywords which will give you low CTR

[anthony09]

To build and maintain your quality score, which will ultimately determine a campaigns success or failure, you need to consider the following;

The keyword's historical click through rate (CTR). The sooner you get a keyword to a decent CTR and the longer it stays there, the better for your quality score.

Ad Split testing is easy in Adwords and if done correctly, will help build your CTR.

The relevance of the keyword to the ads is another important factor. The closer the ad fits the keyword the better. Therefore try and place the keyword in the ad's heading and the ad's description if possible.

Don’t have too many keywords in an AdGroup. I use 1 – 15.

The quality of your landing page;

Ideally, your landing page should have the AdGroups main keyword in the page title plus on the page a number of times. How often the keyword should appear on the landing page is debatable.

A keyword density of 2 – 5% seems to be a commonly suggested number. This is of course not possible if you have too many keywords in one AdGroup that have the one landing page.

The landing page should be relevant to the keywords and have some original content, plus use of a privacy policy, contact details, and a site map all help.

Your account history, which is measured by the CTR of ALL the ads and keywords in your account, also has an effect on your quality score.

Therefore once you have tested your keywords properly, pause any that do not perform to your predetermined criteria as they can otherwise negatively impact on your campaign.

This probably doesn't yet apply to you if you have only just started your campaign.

Before any of this of course, you should carefully research which keywords to use.

Good luck,


Anthony Buchalka