uggggh my stupid ctr.

[mohamedd]

Im haveing the hardest time getting anyone to click my ads, my quality score is fine, it usually hovers between $0.12-0.05 but then it shoots to about $0.23when my ctr sucks. It really doesnt matter to me about the $0.23 cuse I am already bidding $0.25, and am in top position.

But at the same point I know that if my ctr doesnt go up, the min bid is gonna go to $0.35 then to 0.45.

Can you guys give me a template of how to write a nice ad the clicks. I just cant seem to get it. For example here is one ad which I can come up for right on the spot for the muscle building industry.

Life With Out Muscle Blows
So Turn That Skinny Frame
Into A Muscle Power House


This is basically what alot of my ads look like. Please give me some advice.
Thanks

Mohamed

[Prodrock]

That's very poetic & might work, but try some more direct approaches.

I would generally go for something like:

Muscle Formula
Guaranteed Muscle Growth Formula
Great Flavours - Buy Online Now!

or:

Amazing Muscle Formula
Muscle Formula For Growth & Power!
Great Price- Quality Muscle Formula

or:

Want Bigger Muscles?
Use Our Fantastic Muscle Formula
Fast Delivery - Get Pumping Now!:eek:

[GuyFromChicago]

Looking at an ad in isolation does no good....it all depends on what keywords triggered that ad in the first place.

[eHerrera_Jr]

I'm pretty new to the adwords aspect so I'm not saying anything about that. But as a guy that likes to work out and searches the internet looking for tips and supplements I'll tell you that you'll get better results if you target specific body parts.

Lifters usually look for specific things they're trying to improve. Not just "muscles". They look for tips and articles on biceps, triceps, bench pressing stuff like that.

So if you wanted me to click you're ad, you would say something like:

"Want bigger biceps?" with keywords aimed at biceps

Or

"Tricep Blaster Formula" with keywords aimed at triceps.

something like that.

[paulpedersen]

Both suggestions are good. I would target your campaigns like eHerrera_Jr described. Generally, if you have more than one or two dozen keywords per ad group, you are not targeting enough.

The more targeted the ad group, the better you can write the ad copy for that group of search terms. Keep your general group for the more general searches, but put less generic keywords into new ad groups to target biceps, pecs, etc. Even within these sub-groups, you may be able to break out into sub-sub-groups like Bicep Exercise where you can ask "Bicep exercises not producing results?" (something along those lines) or Bigger Biceps where you can use, "Get Bigger Biceps now", etc.

In the Bigger Biceps ad group, i would stick to words like:

bigger biceps
biggest biceps
how to get big biceps
huge biceps
etc


The more specific the ad group, the easier it will be to get high CTRs. Just don't go too overboard. If you are finding that is getting unmanageable, save the super refined ad groups for the top performing converters.

Hope that makes sense.

[mohamedd]

Thanks everyone.

That was just an example, and i do adgroup my keywords and build ads out of those keywords, but the thing is no matter how targeted I get, I cant get a ctr over 2%

Is there any like "wow or, shockfactor" I should use in my ads?

Ok let me try an example for the keywords Paul picked

bigger biceps
biggest biceps
how to get big biceps
huge biceps

for those keywords this is the kind of ad I would come up with.

The Biggest Bicepts
In The World Could Belong To
You, For Very Little Work.

or

Want Massive Bicepts
That Make Steel Look
Like A Peice Of Thead?

Those are the ads I can come up with...

Thanks everyone

[paulpedersen]

Sometimes you get into a category where the natural results are so good that they get to what they want right off the bat or the competition's ads are so compelling that it's hard to compete. The only thing you can do at that point is to pause all of your keywords that don't have a crazy-high CTR, wait for your account quality score (http://paulpedersen.com/blog/2008/01/adwords-account-jacked-it-may-not-be-your-fault/) to go up, and slowly start turning on keywords a little at a time.

That might be enough to push you above the organic (http://adwords.google.com/support/bin/answer.py?hl=en&answer=87402), if you are not already.

[CustardMite]

A few thoughts on this.

Firstly, your minimum bid matters, even if you are bidding more than it. Your minimum bid Quality Score uses many of the same inputs as your ranking Quality Score, so if it's Poor, then the chances are, you're paying far more than you should for your clicks. Improve your Quality Scores, and your campaign will work much better.

Secondly, I know you were typing quickly here, but always be absolutely certain that there are no typing errors in your adverts!

Thirdly, how specific are your keywords? It's not always obvious, but similar keywords can perform very differently - e.g. bodybuilding and bodybuilders. The first may work, the second probably won't.

Finally, perform the search yourself (using Adpreview). What are people looking for? Does your advert stand out? Ask someone else what they think (they are less biased)...