Adgroups Phrases Overlaps...

[clix99]

Hey,
I'm setting up a new campaign with several ad groups and i realised that two of my phrase match phrases might overlaps:

I have an ad group called - Green Widget
This ad group has the key phrase 'Green Widget' on phrase match.

And one that i called - Widget software
This ad group has the key phrase 'Widget Software' on phrase match.

Now.., I've seen that people are searching for a 3 word term related to my niche for example:

'Green Widget Software'

Which of my ads will show up? the first or the second. Both of them are related and pretty much targeted. I don't realty know if i should created a whole new ad group since I'm in the testing stage for those keywords.

What do you guys think?

As you can guess i'm a little confused with phrase-broad-exact-negative matches. I mean, when to use them and how do i decide what to do when i have a big keyword list with 3-4 keywords per phrase... Any suggestions, can you please direct me to useful online info about building the keyword lists for campaigns and ad groups..
Most stuff i found online tells you how to get as much key phrases and possible but not beyond that. And most stuff are out there just to make you buy something so it's not much of a help usually.

Thanks.

[T_Media]

You're right, both ads do overlap for the term "green widget software", I'm afraid I don't know which of your adgroups will get priority.

If you're confused about match types a definitve explaination with examples can be found here http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100

[paulpedersen]

Most likely, the one that will get priority is the one that makes Google more money. Or as Google calls it, "Ad Rank". Ad Rank (CPC * Quality Score Likelihood that someone will click on your ad).

It's OK to leave it for now, but I would keep an eye on which one makes you more money and pause the other.

[CustardMite]

Google explain which version they choose when you have multiple keywords matching a search query here:

http://adwords.google.com/support/bin/answer.py?answer=66292

In your case, they use the Ad Rank (your bid multiplied by your Quality Score), so they'll choose whatever would appear highest. In general, I think this is probably what you'd want to happen, if you're managing your bids correctly.