How to target a term with keywords (without using the full term)?

[Renegadez]

Hello, I have a site regarding a game, maplestory. I want to send out an adwords campaign like: Free Maple Cheats as the title, and 3 lines of description similar to: Download free maple cheats such as godmode, mesos glitch... (something like that).

The game is maplestory.

How do I get that campaign on websites about maplestory without actually using maplestory in my title. How do I target the best relative keywords, but also keep it cheap?

Anyone can help/Explain?

[muchacho79]

Why don't you want to use Maplestory is that keyword a trademark which isn't allowed to be used?

[hotbacon]

I never played this game, but you can bid on main heroes names and the names of similar games. If somebody sells nintendo, he bids on play station too...