CPC fall in April

[MicroSun]

Hello,

I have adsense for 2 years. In the last 2 years my CPC values decreased slowly by 50%. On the other side my traffic increased a bit faster so I could accept it. (But it is not easy :( )

However 3 days before my CPC falls almost 50% again from one day to another. In the last 3 days I made my negative records :(
The site, traffic, source, clicks were not changed. The only thing is that I have accepted the Google statistic merge or what on my analytics frontpage a week ago.

I know that 3 days is not a big time frame, but still a bit irritating as I never had so bed values.

Has anybody similar experience nowadays?

[priyakochin]

Yeah I am also having the same problem.

[Tehy]

I'm having the same problem... everything was right in march, but now in April things are getting worst :/

[looper]

Yeah, I've seen the same decline in the last couple of days on my travel website. Absolutely nothing else changed, but CPC way off.

[nextgen66]

Same issue here. This week I've been earning about half of what I usually do; and nothing has changed with my sites or traffic.

[sultanofseo]

i'm not seeing any diff from last month. besides, April just started, its too early to tell i think

[Cagliostro]

Noah ! April has started very-very badly...

[windtalker]

Guys april just began, give some it time....:rolleyes:

[yyCC]

for me it was bad starting January and continue to suck more and more.

[chpwriter]

March was fine for me but April seems to be low, today CPC is better so hoping to get some good money.

[hans]

unless you have ten thousands of uv/day there is absolutely NO way to publish a statistically valid opinion on a months just after a very 2-3 days.
paydays in various countries, weekdays, holidays, school vacation ( for example now much of Europe has Easter vacation for a few WEEKS after holy week ) and many other factors as well as the ongoing global financial crisis all contribute to daily and weekly fluctuations.

for me all is as before - no major changes - no decrease!
all :)

[zexy]

I can confirm the same thing. 1000 clicks = 40$? They must be joking.
Google AdSense is paying less and less. It's not just Easter or Christmas...
It's 2005-2006-2007-2008... There is a clear tendency.

[bizmart]

I noticed my cpc values starting to go down around March 10 which is right around the time Google shares hit their lowest in a long time at $413.
http://uk.finance.yahoo.com/q/hp?s=GOOG&a=07&b=19&c=2004&d=03&e=03&f=2008&g=d&z=66&y=0
My average cpc was down about 14% overall for the last 21 days of March but traffic and ctr averages were the same as they had been for several months previously.

[dairyman]

Even I noticed the trend in the beginning of March. The cpc of my sites gradually decreased by more than 50%. Is it due to recession in US and less number of people left in the adwords market? :confused:

[angilina]

I had this problem from the beginning of march.

I wonder, when this fall will end :(

[Abhik]

Yeah..
I am experiencing that too.. :(