CJJR
Apr 14th 2006, 7:59 am
I though I’d share an article written by one of our writers at www.keywordcafe.com
They are basic tips, but still to be considered when writing copy:
“Five Winning Copywriting Tricks of the Trade
by Tiana Mortimer
Copywriting, whether it is for television, print or web media, employs the same principles. You have to sell a product or service without actually appearing to be selling it. Crazy, isn’t it? Just like people hate pushy car salesmen, people hate obvious selling that has an “in your face” type of quality or insincerity.
Consumers can easily turn that television or computer off or close that newspaper, so something must be done to grab the consumer’s attention. You want the consumer to think, “Oh, I didn’t know that!” or “I could get three for the price of one? Let me find out a little more.” With some of these winning copywriting tricks of the trade listed below, you just may find yourself on the receiving end of a steady stream of customers.
1. Statistics - People enjoy statistics and percentages. Whether it is something like “this product has a four out of five mom’s approval rating” or “over 85% of the population needs a product like this,” consumers like seeing concrete facts, not generalities.
2. Repetition - The mind plays tricks on people. Just think about it … do you necessarily believe something the first time you read it? The answer is probably not. But if you see something repeated over and over throughout an article or ad, you probably would be inclined to believe it.
3. Case Studies and Testimonials – Consumers like seeing “real” people just like them who have used a product or service successfully. They like knowing that they would not be trying something blindly. After all, Joe Schmoe tried it and he liked it!
4. Easy to Read – Copywriting is effective when something is easy to read and scannable. Bold headings, bullet points and sub-headings all draw the eye of the consumer.
5. A Four Letter Word – Use everyone’s favorite four letter word – FREE! No matter what the product or service is, if the word “free” is used, people will take a closer look.”
You can find some other copywriting related articles here: http://www.keywordcafe.com/articles/
Cheers
They are basic tips, but still to be considered when writing copy:
“Five Winning Copywriting Tricks of the Trade
by Tiana Mortimer
Copywriting, whether it is for television, print or web media, employs the same principles. You have to sell a product or service without actually appearing to be selling it. Crazy, isn’t it? Just like people hate pushy car salesmen, people hate obvious selling that has an “in your face” type of quality or insincerity.
Consumers can easily turn that television or computer off or close that newspaper, so something must be done to grab the consumer’s attention. You want the consumer to think, “Oh, I didn’t know that!” or “I could get three for the price of one? Let me find out a little more.” With some of these winning copywriting tricks of the trade listed below, you just may find yourself on the receiving end of a steady stream of customers.
1. Statistics - People enjoy statistics and percentages. Whether it is something like “this product has a four out of five mom’s approval rating” or “over 85% of the population needs a product like this,” consumers like seeing concrete facts, not generalities.
2. Repetition - The mind plays tricks on people. Just think about it … do you necessarily believe something the first time you read it? The answer is probably not. But if you see something repeated over and over throughout an article or ad, you probably would be inclined to believe it.
3. Case Studies and Testimonials – Consumers like seeing “real” people just like them who have used a product or service successfully. They like knowing that they would not be trying something blindly. After all, Joe Schmoe tried it and he liked it!
4. Easy to Read – Copywriting is effective when something is easy to read and scannable. Bold headings, bullet points and sub-headings all draw the eye of the consumer.
5. A Four Letter Word – Use everyone’s favorite four letter word – FREE! No matter what the product or service is, if the word “free” is used, people will take a closer look.”
You can find some other copywriting related articles here: http://www.keywordcafe.com/articles/
Cheers