Please help me with Adwords Campaign! It is Driving me Crazy!

[newblogger1967]

Hi fellow digital point members,

I am in serious need of your help. I have been working very hard to setup an online business, a membership site. I believe the service I am offering adds value. My partner and I have set up a horse tipping service. He is an expert horse tipper and provides excellent tips. So we decided to make a website around that.

Anyhow, yesterday i started my adwords campaign, which was a disaster! I am quite familiar with adwords and have launched a few successful campaigns in the past. Also have been getting quite familiar with IM (mainly thanks to this forum...:) I have understood the importance of quality score and have optimised my webpages in order to achieve high quality scores.

Here is what is driving me crazy and where i need your help! I have worked to optimise my webpages. They are full of content, they have the backlinks, the meta tags are relevant, the title of the webpages are relevant, i made sure the keywords were mentioned frequently. I did everything by the book. Then with Adwords when I went to get my keywords by using a combination of Keyword tools with Adwords and wordtracker, I was crushed! The minimum CPC required was 2.50 pounds or even worst 5 pounds! There is no way I can afford to pay that much for a click! It is crazy! I don't understand why my quality score is so low. I thought I had done everything right. What frustrates me even more, is when I type the keywords I want, I notice websites that don't have the same relevance as mine and I bet they are paying pennies compared to me.

What is going wrong? Did I miss something? Please check my website at
www.pastthepost.com and provide me with feedback or suggestions. Anything would be helpful. Also if there is a kind adword specialist out there who would be happy to help me on campaign, I would be grateful if you could help me. I will glad you add you to my account so you can help me.

I look forward to your responses!

Mark

[bl4ckmaN^]

Do you choose the right keywords? If they are not relevant, then you WILL get that kind of CPC anyway.

[newblogger1967]

Thanks. But they are relevant. I made sure the keywords are relevant. for one I used the keyword tool on google, and it tells you what keywords are relevant to your website. I also made sure my website was optimised to the specific keywords.

[magda]

Google are a bit 'off' about betting in general - they might just be slapping you because of that - even if you're not actually doing anything against their TOS in terms of betting sites, if they want to make it awkward for anything with a betting interest, they can.
There's a bit about it here - http://searchengineland.com/070607-094859.php

EDIT - *Looks down* - we were 2 minds thinking as one, then, DPGBB :-)

[DPGBB]

Have a look at the gambling section, maybe that's your answer.

https://adwords.google.com/support/bin/static.py?page=guidelines.cs&topic=9271&subtopic=9279

[newblogger1967]

thanks for that. But what i don't understand if I go to google and type horse racing tips, i see about four to five horse racing tip sides being advertised on google adwords, all in top positions. i have been following these ads for a few months now and they are consistently in the same position. It seems Google doesn't have a problem with them. I don't know why. It seems they are arbitrary in the way they deal with which sites to give high quality scores and which not to.

[VideoKid]

Hi fellow digital point members,
I am in serious need of your help. I have been working very hard to setup an online business, a membership site. I believe the service I am offering adds value. My partner and I have set up a horse tipping service. He is an expert horse tipper and provides excellent tips. So we decided to make a website around that...

Adwords drives me crazy all the time, I've put it on the back burner for now. Good luck to you, newblogger1967.

[gregdavidson]

Use placement targeted ads throughout their content network if you can't get decent CPC using their keyword targeted option.

[robertpriolo]

Here is info direct from Google....

I looked today, there are no sites advertising for horse racing tips... Your add will not be allowed and will be removed one way or another


========================================


Gambling

Don't promote online gambling or related sites.

Advertising is not permitted for the promotion of online casinos and gambling activities.

This includes, but is not limited to, the following:

* sports books
* lotteries
* bingo
* poker
* sites that provide tips, odds, and handicapping
* software facilitating online casinos and gambling
* gambling tutoring online
* gambling related eBooks
* 'play for fun' gambling or casino games of skill including sites where the primary purpose is 'play for fun' gambling
* affiliate sites with the primary purpose of driving traffic to online gambling sites

[gregdavidson]

Wow! I didn't know Google was so serious about that. I'm not a gambler but gambling must ruin a lot of people's lives for it to be banned in so many places.

[robertpriolo]

yes, anything google takes seriously is dealt with heavily

[humbleman]

Other than PPC, why not try article marketing?

[robertpriolo]

your better of doing SEO and social media marketing.

you are allowed on the top page of google via SEO methods and social media spreads like wild fire. Both are free marketing, but you pay in time instead of money.

[gregdavidson]

Hey, maybe you can indirectly advertise your website through an unrelated website and somehow sneak your website link in. The only way you can probably do that, however, is to get the person's email address and to add your website link in the email.

[newblogger1967]

I was told my google ads were disapproved for unacceptable content, as some of you had suggested. However, if you go on www.google.co.uk and type in the keyword "horse racing tips" you will see PPC ads that advertise horse racing tip websites, similiar to one I have. It is extremely frustrating to see they can have their ads up when I can't. I also have been following them since November and see most of the same ones coming up in the top positions, meaning adwords specialists have come across it and have let them run. Anyone know why that is the case? Why does Google allow one website to run and the other not to, when both are pretty much the same?

[robertpriolo]

yeah totally odd. maybe its allowed out of the states. You should try contacting them to ask. Maybe you need to get an authorization