Product Price in The Ad

[bl4ckmaN^]

The title says it all. What do you think, should I put price in my ads or not?

I tried both ways, but still I can't figure out which way is better...

Some people say if there is price in the ad, then traffic will be more targeted, but CTR goes down, which raises CPC, that's not good.... :(

If you don't put the price, then probably you will get clicks from people who think there is something free available...

I am confused :confused:

[dburdon]

bl4ckmaN^,

I've used priced based ads for travel destinations. They work. If you use a price in your ad make sure its clearly visible on the landing page.

[Masterful]

This topic arises often, and I've always got the same response to it . . .

Never stick to any specific rules or guidelines. Always test to see which option yields the best results. Every campaign is different, and something which might work in one campaign will not necessarily work in another.

[bl4ckmaN^]

Masterful

That's strange. I noticed that I receive more sales, when I don't include the price in the ad...

[webmasterlabor.com]

It depends on what other info you put in the ad. The price may not be all that dispositive.

[Masterful]

Masterful

That's strange. I noticed that I receive more sales, when I don't include the price in the ad...

I don't understand your point. Are you saying that putting the price in the ad will always work best?

What I always do is test what's best for ROI. The only time I might make a point of ensuring that the price is in the ad is when the ads adjacent to mine include the price and my price is lowest. This is the only instance that I've encountered in which having the price in the ad actually increases CTR.

[robertpriolo]

ot really depends and there is no absolute answer. I have used the price in the ad before and raised ROI considerably and lowered CTR and overall costs, but then I tested against a different text ad with no price in it, and I found a text ad variation that did better than my control copy and my price include.

So just keep testing, you never know what will work

[sem-consultant]

you must place a price if you are in competitive market and do not want to attract people who are not interested in lesser price..

this is a god way to decreasing costs

[bl4ckmaN^]

Masterful

No, I am saying that I get higher conversion rate, when I don't include the price in the ad.

sem-consultant

That's a good point. So if I am in low-competitive market, then including the price is not really necessary ?

[CustardMite]

It's too complicated a question for a simple answer...

For example:

How competitive are your prices? If you're overcharging, it's probably unwise to advertise it (or is it??)
What is the impact on your average order value? If you attract people with your cheapest price, will it make upselling harder?
Does including the price attract the wrong type of visitor?

Numbers certainly attract the eye. This can improve your clickthrough rate (unless the price is very uncompetitive).

The only thing to do, as RobertPriolo suggested, is to see how much you pay for each conversion for each advert, and how many you get, and the average order value, to see which advert is more profitable...

[bl4ckmaN^]

I tested my ads many times, and so far I see that without including the price I get better results.

Thanks for tips.

[robertpriolo]

I tested my ads many times, and so far I see that without including the price I get better results.

Thanks for tips.

Your getting better CTR or better CR?

worse CTR is expected but a high ROI sometimes results from including the price in the headline.

[bl4ckmaN^]

My CTR is usually 2-3%, which I consider as good, because I am using high-traffic keywords.

[robertpriolo]

yeah but the theory is ROI will be higher if the price is in the headline.

I totally agree you will get more clicks, but you will spend less by pre-qualifying, and make more per conversion.

[bl4ckmaN^]

robertpriolo

I tried to put the price in the headline, but that kills all my clicks. I get lots of impressions and few clicks. I know, you will say, that visitors are more targeted, but Google raises CPC straight way, when I get, let's say, 1 click and 200 impressions.

Mentioning price in the ad description is probably better, than in the headline.

[robertpriolo]

how much is CPC being raised? If its a small amount say, 10% - 30% ROI may still be greater if CR remains the same or goes higher.

[bl4ckmaN^]

Let's say minimum bid is $0.05, when I include the price in the heading, CTR drops and CPC becomes about $0.08-0.10. It's not too much difference, but I get less clicks, with the same budget.

[robertpriolo]

any change in CR or not enough testing?

[vstar]

Let's say minimum bid is $0.05, when I include the price in the heading, CTR drops and CPC becomes about $0.08-0.10. It's not too much difference, but I get less clicks, with the same budget.


So what's costing you more, The untargeted clicks? or the extra cpc"

I bet it's the untargeted clicks

Test, test, test....

[robertpriolo]

So what's costing you more, The untargeted clicks? or the extra cpc"

I bet it's the untargeted clicks

Test, test, test....

exactly, I would love to see a thorough analysis and case study

[bl4ckmaN^]

Well, look.
Even if clicks are really targeted, I would say that I need about 20 clicks to get a sale.
However, why should I pay, let's say $10 dollars for 20 clicks, if I can get them for $5. Do you get what I am saying?

I want to keep CPC low, while getting the same amount of traffic.

[Scott_]

I've also noticed higher conversions when I put the price in my ad. Maybe it's because the customer is already expecting to pay when he/she clicks the ad.

Just make sure that the price matches the price on the landing page.
You want to avoid any false-advertising accusations.

[bl4ckmaN^]

Ok,ok. You convinced me. I'll try again to put the price in the ad and see how it goes.

BTW, I include the price in the ad description, not in the headline.

[robertpriolo]

Ok,ok. You convinced me. I'll try again to put the price in the ad and see how it goes.

BTW, I include the price in the ad description, not in the headline.

It is important to put it in the headline since a study has shown that most searchers will only look at the headline and the display URL and not even pay attention to the D1 and D2

[bl4ckmaN^]

200 impressions and 0 clicks with the price in the ad description...

I don't want to include it in the headline, because the results will be even worse according to above stats.

[robertpriolo]

its going to be a faulty test then...

[robertpriolo]

or try creating 2 text ads, one in the head one in the D1 and rotate evenly

[getjimmy]

I never put price in my ad,as u said,this will result in low CTR and high CPC.

[bl4ckmaN^]

getjimmy

It might be different for each product, but for my one, price in the ad definitely doesn't work.

[jytographix]

I guess its all about testing and tweaking.And when you finally get the results for your work.Repeat the process and earn more.

[jytographix]

Also pricing makes sure that only handful of buyers will click your ads.That way you get buyers who are serious and they come to your site after a lot of juggling between prices.When they see they can afford they come and make a purchase.

Am I right?

[Paule]

Hi all the logical thing to do is see where the ad is going to be first! That way you can check to see what your competitors are doing.

Then and only then can you make a decision on how or what to do with your price.

Example if no ads from the competition are displaying prices then your ad with a price in may work better! But what I will tell you is that the price in the Headline will normally increase cpc by affecting your quality score as prices are not relevant as a keyword.

Remember relevancy affects your quality score which affects your cpc. If you are getting untargeted traffic then you need to refine your keywords to target more effectively.

Hth :o

So I would include price only in the ad not heading. But as said above testing proves all.

[bl4ckmaN^]

Thanks. I'll do some more testing.

[dordor]

from my experience: just try it!
there are no rules about it - it may work on some niches and might not on others.
JUST TRY IT YOURSELF

good luck