How To Use Adwords Effectively

[gregdavidson]

If you ever tried using Adwords, you probably noticed that their advertising rates are very expensive. Paying $.60 or more a click is not reasonable to the average person. The way you get around these high rates is to find A LOT of phrases that people may click in that brings in the same quality traffic. The website I'm trying to promote right now is related to "wholesale" which isn't exactly the cheapest niche in the world to advertise in. However, most of my clicks are under $.20! How did I do it? I used the Adwords Tool (https://adwords.google.com/select/KeywordToolExternal) to find as many phrases as I could that are related to that subject and bid on all of them. I'm currently bidding on about 1,000 key phrases which is A LOT but were quite easy to find. I have my bidding set to $.20 in my settings so I don't go over that. Make sure you turn off the "Budget Optimer" or you'll end up paying a fortune for each click. I'm also using the "Starter Edition" so it's pretty user friendly.

[annasecond]

I've used the adwords keyword generator and found that the available keywords for the .10 cent or 20 cent range are many for some and few for others. I advise to use a keyword generator. There are many free ones online as it seems most every website will host Google Adsense. This is just my opinion. I didn't make much with the Adsense.

[gregdavidson]

The Wordtracker Tool (http://freekeywords.wordtracker.com/) is another good free one. I wish Yahoo's Overture keyword tool was still up and running. Have to work with what you got though.