Multivariate Testing with Google Optimizer

[andrewoshea]

In the past i have only used A/B testing for my landing pages and was looking to make my life simpler by trying some multivariate testing on a new campaign i'm working on. I was wondering if anyone had any opinions on google optimizer or if they have other software that they've found to be better.

[robertpriolo]

google optimizer is limited but has performed wonders for many clients. I recommend giving it a shot, you will learn a lot.

[BluePenguin15]

Optimizer is great because you get through your tests with less traffic since you are testing multiple variables at once.

And it beats paying the $2k/month from a service like vertster or sitespect.

The only drawback is it will take 24 hours to get the results from your split test