Quality Score questions

[Dotrebates]

Can I increase the quality of my keywords by adding them as a meta tag to the linked page?

Also, if the keyword is in a text ad itself that is circulated from that ad group would that increase the quality of the keyword?

Thanks

[konradbraun]

The quality of the keyword is a whole separate topic. Search Engines will rank you higher if you repeat your keyword/phrase in your content, use it in your title, and use it as alt or title tags. Other than that... you gotta do your research on the keyword to find out its value or its quality!

[lorocreative]

as far as I experienced the ad title affects the keyword quality, the campaign title doesn't have any influence though ;)

[sem-consultant]

for PPC quality matters when the keyword is in Ad text & landing page, for SEO keyword quality depends on 100 or more factors

[GeorgR.]

there is something else to consider....i dont KNOW it, but i am pretty sure:

This is history and (maybe) "quality" of a domain itself. Only that way i can explain that i have the exact same site on a subdomain all of a sudden getting higher bids....but then creating a new domain (no subdomain!) on a nice .com with the SAME page/code gives me great quality score!

In regards to ad:

Exact KW in Headlne of Ad and ocne in the body of the ad.

ONE keyword per adgroup, but with all matching types.

example

AdGroup:

Acne Cure


Acne Cure
We have a Natural and
Quick Acne Cure
www.acnesucks.com

KW:
acne cure <-- experiment leaving this out too for better conversions!
"acne cure"
[acne cure]
-free
-scam
-gratis
-ripoff