If I up my daily budget will I be listed more?

[MikeW]

I have set my click through rate at around £0.03, and have been seeing a fairly steady click through rate. I had set my budget at around £5 per day, and each day my clickthrough's near enough reach that.

I am now wondering if I retain the same £0.03 per click, however up my budget to a sum of say £50 per day, whether I am likely to get any more click through's, e.g. Google may feel, this guy wants to spend money - let's let him, and therefore display my ad's more, thereby enabling a greater number of people visibility of my ads and therefore, hopefully, a better click through ratio without having to up my £0.03 per click through rate?

If anyone has any comments on this, or has had a similar experience it would be good to discuss.

[chengfu]

At least some years ago I always had a budget that was way higher than what I wanted (and did) spend to keep google showing my ads with high priority. With my current ads I don't feel this is necessary anymore, google seems to do a pretty good job distributing your budget over the day.

[GuyFromChicago]

If anyone has any comments on this, or has had a similar experience it would be good to discuss.

If you're hitting you budget cap daily odds are there's more traffic out there to be had. If you up your budget the traffic should follow.

[nuttymarketer]

If you are not comfortable with Google Forget it.

Google put a big onus on the Daily budget. The ad position ( this is my own exp. ) is also affected by this.

Generally, People ignore this parameter, they keep thier Daily Budget very low. According to Andrew Goodman, " We should keep the Daily Budget higher than our comfort level."

Make it anywhere around $300-$500. Believe me most of day, the differnce is 10 times. That means if you put daily budget at 300 you will actually spend anywhere 30. But do not take my words, You have to be very careful, some day it could go out of roof. Sit on the edge of chair.

After all, Advertising is not shoot and forget.

Arvind Kumar

[GuyFromChicago]

Google put a big onus on the Daily budget. The ad position ( this is my own exp. ) is also affected by this.


I've tested that theory quite a bit and have never been able to get the data to prove it out.

[diamond008]

I am start trying google adwords, let's see what is the result.

[MikeW]

I've now put this into practice and will let you know the results once I have any.

[dburdon]

Google sets the Adwords position according to bid times the CTR. If your budget is too low then your ads are suspended on a periodic basis. Once your budget is sufficient to maintain your position according to the bid times CTR formula, increasing your budget will have no effect.

Aim for more terms.

[MrGoodhost]

If you increase your daily budget, won't you have to increase your CPC if your not reaching your daily budget limits to receive more clicks and impressions?

Has anybody tried Overture's Ad Program? They have a bidding tool to show you where your ad position will be and show you the bids.

[nuttymarketer]

Up somewhere someone ( GuyFromChicago )said that He has never seen the effect of Daily budget on the CTR and Ad position.

GuyFromChicago! I do not if you have tested it or not, but try to make your daily budget $10 or 5 and Do not change anything else. And test that for 3 full days. And then you see and compare your result. The CTR, CPC, Ad Position etc.

Till Then I will wait.

Arvind Kumar

[GuyFromChicago]

Up somewhere someone ( GuyFromChicago )said that He has never seen the effect of Daily budget on the CTR and Ad position.

GuyFromChicago! I do not if you have tested it or not, but try to make your daily budget $10 or 5 and Do not change anything else. And test that for 3 full days. And then you see and compare your result. The CTR, CPC, Ad Position etc.


I've done that...increased the daily budget from under $1000 to over $5000. Tracked over 10 days - I saw no discernable difference in ad position. I've even tested it with seperate, unrelated, AdWords accounts.

[broke-r]

Hmm... interesting!

[GuyFromChicago]

Hmm... interesting!

What's interesting?

[alhoop]

GFC is right... the increase in daily budget does not change the ad position, the increase in CPC would.

[i6six]

ive seen the same effect.

[GuyFromChicago]

ive seen the same effect.

You're saying you've seen that increasing the max daily budget has an impact on ad placement? What type of data (spend, run time, etc) are you basing that on?

[xboxundone]

I've done that...increased the daily budget from under $1000 to over $5000. Tracked over 10 days - I saw no discernable difference in ad position. I've even tested it with seperate, unrelated, AdWords accounts.

There is NO difference in position and budget there is in bids and in quality of ad. as i have tested it also.

[philnet]

I found that if you came close to your daily budget then it was well worth increasing it. As was mentioned earlier in this thread, I put it up to an amount which I didn't really want to spend and luckily (so far) it hasn't reached my new limit. It has however removed the previous traffic ceiling that my previous over conservative budget had created.
My advice is to try it for a day and see what happens.
Phil

[john269]

You shouldn't see any rise in traffic. Just because you increase your budget doesn't mean that Google is going to make any more money than what they would if you just left your budget as it is. They would only see an increase if your budget was getting used up all in one day, every day. If you weren't spending all of your daily budget then you still wouldn't if you increased it unless you added more keyword terms.

Adwords, isn't going to start showing your ad more just because you have increased your budget if they have other advertisers paying much higher per bid than what you are.

I have set my click through rate at around £0.03, and have been seeing a fairly steady click through rate. I had set my budget at around £5 per day, and each day my clickthrough's near enough reach that.

I am now wondering if I retain the same £0.03 per click, however up my budget to a sum of say £50 per day, whether I am likely to get any more click through's, e.g. Google may feel, this guy wants to spend money - let's let him, and therefore display my ad's more, thereby enabling a greater number of people visibility of my ads and therefore, hopefully, a better click through ratio without having to up my £0.03 per click through rate?

If anyone has any comments on this, or has had a similar experience it would be good to discuss.

[tomzx]

Sorry to revive 1 month old thread but I'm looking for answer.

If you daily budget is lower than the recommanded one, you ads will be less displayed as stated in Google's help.
If your daily budget is set lower than the recommended amount, we spread the delivery of your ad throughout the day in order to stay within your budget. To maximize your visibility, meet the recommended amount.

So, following this guide, I should raise my daily budget even though I might no feel comfortable doing so. I know that's there will be really rare occasions where the budget will be met so it would be fine to set it high.

[byoung]

Read the top post and was about to say what tomzx just said about what it says in their terms. After reading this on one of my sites, i did lift the budget to about what they anticipated the max would be and my click through rate did increase (with same cpc).

[jmaresca2006]

yes it does