balances
May 17th 2004, 1:16 am
May 13 2004) During the dot com bonanza quite a few webmasters grew uneasy when asked about revenue. "How are you going to earn money on this site?"
One possible answer was banner ads. Unfortunately surfers soon learned to ignore banner ads, and the income plummeted.
It was Overture (then GoTo) and Google that finally found the answer to this problem. Yes, people will most often ignore flashing and colorful banner ads, but they will click on plain text ads that are relevant to the topic of the web page at hand, i.e. the kind of information the reader is looking for.
It turned out that people trust plain text more than graphics. One of the most popular text ad programmes is Google AdSense, which can be found on thousands of websites world wide, Pandia included.
It is strange, but Google AsSense has now decided to offer banner ads to its customers, thus starting to compete with other banner ad agencies. Google will offer banners of various sizes to advertisers and publishers: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600).
The main difference between this banner ad programmes and the more traditional ones, is the fact that these banners will be delivered on webpages with content that is relevant to the product or service that is to be sold. This will probably lead to a higher click-through rate for advertisers.
The ads will not be shown on Google, most likely because Google tends to avoid graphic elements that increases the time it takes to download a search engine results page.
Google AdSense image ads. :eek:
One possible answer was banner ads. Unfortunately surfers soon learned to ignore banner ads, and the income plummeted.
It was Overture (then GoTo) and Google that finally found the answer to this problem. Yes, people will most often ignore flashing and colorful banner ads, but they will click on plain text ads that are relevant to the topic of the web page at hand, i.e. the kind of information the reader is looking for.
It turned out that people trust plain text more than graphics. One of the most popular text ad programmes is Google AdSense, which can be found on thousands of websites world wide, Pandia included.
It is strange, but Google AsSense has now decided to offer banner ads to its customers, thus starting to compete with other banner ad agencies. Google will offer banners of various sizes to advertisers and publishers: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600).
The main difference between this banner ad programmes and the more traditional ones, is the fact that these banners will be delivered on webpages with content that is relevant to the product or service that is to be sold. This will probably lead to a higher click-through rate for advertisers.
The ads will not be shown on Google, most likely because Google tends to avoid graphic elements that increases the time it takes to download a search engine results page.
Google AdSense image ads. :eek: