clancey
Mar 7th 2006, 3:09 pm
I found the following comment from a March 5 San Francisco Chronicle article really compelling. It reads:
Omaha Steaks, which sells premium steaks and other foods, estimates it pays an average of 65 to 75 cents per click and has a roster of about 1,600 keywords like "Omaha steaks" and "filet mignon." The list climbs to about 2,000 words in advance of holidays such as Christmas and Father's Day.
The $410 million company said its efforts have paid off. It saw its revenue skyrocket 240 percent from 2004 to 2005 thanks to its Google ads, and is devoting an increasing amount of its advertising budget on them.
"It is expensive, but as long as it's efficient, we'll spend the money," said Michael Robinson, marketing manager for Omaha Steaks.
Clearly, there is more to it than just advertising. They have obviously researched their key words and are getting relevent responses. But, it is nice to hear from an actual advertiser than this system does work.
Omaha Steaks, which sells premium steaks and other foods, estimates it pays an average of 65 to 75 cents per click and has a roster of about 1,600 keywords like "Omaha steaks" and "filet mignon." The list climbs to about 2,000 words in advance of holidays such as Christmas and Father's Day.
The $410 million company said its efforts have paid off. It saw its revenue skyrocket 240 percent from 2004 to 2005 thanks to its Google ads, and is devoting an increasing amount of its advertising budget on them.
"It is expensive, but as long as it's efficient, we'll spend the money," said Michael Robinson, marketing manager for Omaha Steaks.
Clearly, there is more to it than just advertising. They have obviously researched their key words and are getting relevent responses. But, it is nice to hear from an actual advertiser than this system does work.