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View Full Version : Adwords keyword price increase after 1 day !!


hartiberlin
Dec 31st 2007, 8:14 am
:mad::mad:
another user wrote in another forum:
> Why are my keywords shot up in price?

>Well Im new to adwords , but yesterday I had 52 keywords between .05 and . 10 each ,
>this morning there all not working asking for .50 to 1.00 Whats up with this?

I have the same problem now.
3 days ago, when I started a PPC campaign,
all my keywords were available for just 5 cents.
after one day I had about 2000 Impressions
and 20 Clicks.
Also I had Google Analytics code inside the landing page
and relevant keywords also inside the landing page.

Now on the second day now all the keywords are now
costing 15 to 50 cents,
none anymore just 5 cent...
:mad:

So as my campaign depends on cheap keywords prices,
as I resell the click more expensive , that campaign
does not work anymore....
So how does it come, that the price of the keywords is
increasing so much ?

Was it an error of me to include Google Analytics in my
landing page, so Google did know, that my keywords
converted well and throught they should charge me more ??

I have now waited 2 more days and the costs of all the keywords
have not gone down again, so it seems they stay this high all
the time...
But why was it so low 3 days ago when I started ?

Is Google trying to pull a fast one on me ?
Yes, I think so... It is a shame !

PPC-Coach
Dec 31st 2007, 9:05 am
So you're doing arbitrage and wondering why adwords is now jacking up your bids?

I know why!

:)

hartiberlin
Dec 31st 2007, 11:26 am
Well, not Adwords to Adsense Arbitrage,
but just buying cheap Adwords traffic and
selling it more expensive to a different pay per click
program...
But as it is really targeted traffic I buy via Adwords
and sell to the other programm,that gives
me 15 cents/click...
hey. that is just my business...

Now why does Adwords don“t like it ?

ravenplus
Dec 31st 2007, 2:12 pm
Where ever there is money to be made google will make sure they make a profit too. Just like this past year of 2007 with the "education" keywords crackdown.

I was making around $5,000 a month with affiliate network education lead offers that paid $28.00 a pop. I Paid around $0.10-$0.30 per keyword on adwords ("college degree" "online school" etc). Then in AUG-SEPT this year the CPC went up to $10.00 minimum.

Go figure, I think google realized people like myself were making a killing utilizing googles adwords program. I had around 30 keywords in just one campaign and was getting 2-3 million impressions per day, with around 2000 clicks. I was spending $20-$50 a day on average w/ adwords but was making around $200-$300 a day on my affiliate network so it was well worth it. One morning after checking my adwords account, all the edu keywords shot up to $10.00 CPC(1000% increase). Now that would have cost me $20,000 for 2000 clicks each day. Sure filtered out the amateur gold diggers like myself didn't it.

Oh well, I still made $65,000 off these stupid little edu offers that all the CPA/affiliate networks are running. Just goes to show you, google will take its cut when there is a new opening of revenue popping up, they have complete control over it. Google could killl the industry completely if they wanted to.

ScottHughes
Jan 1st 2008, 7:19 pm
Can you set a maximum CPC so that you don't get charged more than you are expecting?

hartiberlin
Jan 1st 2008, 11:20 pm
Yes, but when I set my keyword cost just to
5 cents, my ads are never shown now....

Are there still any other good search engines that generate
good traffic where I can book ads just at 5 cents or below ?

Many thanks.

bl4ckmaN^
Jan 2nd 2008, 5:03 am
Adwords is the best, and if it's not working for you, then you are doing something wrong. Look at your campaign, find your mistakes and read the Help+Learning Centers.

Help Center - http://adwords.google.com/support/
Learning Center - http://www.google.com/adwords/learningcenter/

junki
Jan 2nd 2008, 4:54 pm
Yes Adword is the best advertising program and well known for it highly targeted traffic, sometime you must invest to get something like the old man said "No pain No gain", Goodluck.

KVeil
Jan 2nd 2008, 5:31 pm
I had the same experience as hartiberlin :(

And this although I had a CTR of 1.5% and 50% conversion rates ... as well as ad avg positions of ~2.5 -> 6.5 ...

I hear all these comments about "improving quality", etc. and have done some of the recommended reading, but am still not sure how to get the bid costs reduced back down... :mad:

What am I missing? (apart from Google maximising revenue...) :confused::confused:

K

Dagon
Jan 2nd 2008, 5:47 pm
you probably have been google-slapped :)

http://www.google.com/search?hl=en&q=google+slap&meta=

shrkscn
Jan 5th 2008, 2:06 pm
Yes Adword is the best advertising program and well known for it highly targeted traffic, sometime you must invest to get something like the old man said "No pain No gain", Goodluck.

Man, you talk about investing to get returns, but your signature talks about free google ads secret. funny isn't it.

bl4ckmaN^
Jan 5th 2008, 2:09 pm
shrkcn

Publishers are responsible for their products and claims, not affiliates ;)