Phrase or Exact Match - What do you guys use?

[kingbrend]

So all I use is phrase and exact... with winning keywords that I know make sales.

But would it be better if I just go all exact?

I know I'll get less clicks, but the clicks I got will be 100% accurate. What do you guys think?

And what do you use?

[PPC-Coach]

I use phrase and exact. You could do just exact, but I haven't found it any better.

[sem-consultant]

I use both exact and phrase match.. exact matches sometimes have lower bids than phrase match..

[bl4ckmaN^]

First you use broad match for all keywords. After you found out, which keywords convert best, you put the into separate ad group and make [exact] and "phrase match" for each of them.

Let's say if one of those converting keywords is - make money online

Then it should be included in the ad group as:
make money online
"make money online
[make money online]

[PPC-Coach]

I disagree, using broad is going to cost you too much in testing. Unless you've got money to burn and are going to be examining your server logs, (which you should do regardless), I'd stay away from broad. IF you're going to ignore that advice, then at least add a ton of negative keywords to the campaign.

[bl4ckmaN^]

Well, if you campaign is optimized, then you don't have to pay huge money for your bids, and in about 2-3 weeks you are not going to spend thousands finding converting keywords.

I think that period is enough to find profitable keywords.