nt99
Mar 2nd 2006, 2:39 pm
Well, a guy from YPN called me today for feedback. At first, I didn't have much to say other than it's a good program, but then I started thinking of the things you guys talk about, so I asked some stuff.
First of all, he (and probably plenty of other yahoo employees) reads the forums, so he's most likely reading this thread even. They DO read what we say and what we want.
Onto hopefully some insight...
YPN coming out of Beta and YPN going global are COMPLETELY SEPARATE. YPN will not necessarily go global when it comes out of Beta. It could come out of BETA and remain exactly as it is....or it may be available to global publishers whilst in Beta. They do NOT go hand-in-hand like so many of us believe and speculate.
The reason YPN isn't open to international publishers is NOT just because they want the Beta program to be exclusive to US publishers. It's because of how their sponsored search works. As (hopefully) everyone knows, the ads that you see on your site are pulled from the sponsored search results that you see when you go to yahoo.com and do a search. Well, the way it's structured for the advertisers is different from Google. Google has a bunch of advertisers who just advertise to the world while Yahoo has a lot of them that are targeted to a specific country. So, they can't go sending European traffic to a U.S. advertiser who has specified that they want ONLY U.S. traffic. According to the guy I spoke with, YPN doesn't really know how to handle this currently. They're of course working on it and trying to figure it out, but as of now, they have no solution.
My two cents judging from the phone call: it could be a while before YPN is available to international publishers.
Next, I told him that while some of us are geo-targeting, there are a lot of people who don't...and there's a big fear around the Web of being banned. He said getting a system like Chitika where you can show other ads to international visitors is on their Hot List. He said many publishers have said the same thing (obviously), so they're getting on that.
He also asked if net-45 seemed OK or if it was too long. I said we're actually getting it sooner than that, but net 45 is decent. Any longer, and it would suck. But after the first one, you get a check every month anyway ...so it doesn't matter.
That's about it....all I can remember anyway. In summary, it could come out of BETA and still be unavailable to international publishers. And if I was an int'l publisher, I'd forget about YPN for a long while. And last, hopefully there will be geo-targeting available in the YPN admin soon.
First of all, he (and probably plenty of other yahoo employees) reads the forums, so he's most likely reading this thread even. They DO read what we say and what we want.
Onto hopefully some insight...
YPN coming out of Beta and YPN going global are COMPLETELY SEPARATE. YPN will not necessarily go global when it comes out of Beta. It could come out of BETA and remain exactly as it is....or it may be available to global publishers whilst in Beta. They do NOT go hand-in-hand like so many of us believe and speculate.
The reason YPN isn't open to international publishers is NOT just because they want the Beta program to be exclusive to US publishers. It's because of how their sponsored search works. As (hopefully) everyone knows, the ads that you see on your site are pulled from the sponsored search results that you see when you go to yahoo.com and do a search. Well, the way it's structured for the advertisers is different from Google. Google has a bunch of advertisers who just advertise to the world while Yahoo has a lot of them that are targeted to a specific country. So, they can't go sending European traffic to a U.S. advertiser who has specified that they want ONLY U.S. traffic. According to the guy I spoke with, YPN doesn't really know how to handle this currently. They're of course working on it and trying to figure it out, but as of now, they have no solution.
My two cents judging from the phone call: it could be a while before YPN is available to international publishers.
Next, I told him that while some of us are geo-targeting, there are a lot of people who don't...and there's a big fear around the Web of being banned. He said getting a system like Chitika where you can show other ads to international visitors is on their Hot List. He said many publishers have said the same thing (obviously), so they're getting on that.
He also asked if net-45 seemed OK or if it was too long. I said we're actually getting it sooner than that, but net 45 is decent. Any longer, and it would suck. But after the first one, you get a check every month anyway ...so it doesn't matter.
That's about it....all I can remember anyway. In summary, it could come out of BETA and still be unavailable to international publishers. And if I was an int'l publisher, I'd forget about YPN for a long while. And last, hopefully there will be geo-targeting available in the YPN admin soon.