Creating New AdGroups from Existing One

[atrain2442]

I recently decided to split an old adgroup into two seperate ones to better target the different keywords involved. Prior to modifying it, the avg. position was withing the first 4 spots and quality score was great for all words. Now that I've split them, I've noticed that both adgroups don't perform quite as well. I'm not surprised about the new one that I've created, being fresh out of the box, but arn't modified adgroups supposed to keep their history and senior status? Any ideas why the old adgroup suffered a steep loss in position?

[sem-consultant]

Adgroups have a quality score which is lost as soon as you move top performing keywords... your top performing keywords have to be placed in same adgroup....as before..

[atrain2442]

Adgroups have a quality score which is lost as soon as you move top performing keywords... your top performing keywords have to be placed in same adgroup....as before..

Where can I view an adgroup's quality score? If what you say is correct, why did the existing adgroup get affected as well as the new one? Also, just to note, all the keywords had great QS before as well as after the move. Is an adgroup's QS based off the keywords within it?

[bl4ckmaN^]

You can't see your ad group's quality. When people talk about quality of the ad group, they mean that ad group has good quality keywords which convert quickly.

[Kim@ASM]

I believe moving keywords resets the Quality Score. As does changing the url. Part of the Quality Score equation is the CTR. Maybe the keywords that were moved out of the ad group were the higher performing ones?

You can see your Quality Score by hovering the mouse over the keyword. It's not a number. It will say Quality Score - "great", "ok", "poor", etc.

[topcampaigns]

Yes!

Moving keywords does effect the quality score. Why would they keep a score on an ad group if some of the keywords that helped calculate that score are no longer preset, that would be bad for the advertiser, plus it gives Google a chance to hit you with high CPC one more time before your quality score goes back up. No more false data! The biggest single handed factor that is taken into consideration for the quality score is the CTR. Remember if Google is showing your ads, A LOT, and their not getting clicked on then they are wasting impressions and time on your ad. In turn your going to pay the ridiculous CPC to pay for all those extra impressions a competitors ad might have utilized more. The biggest thing you have to remember about each advertising platform (google, yahoo, msn) is that they are built in such a way so that they can make maximum profits. So anyway, starting to ramble.....


Relevancy Relevancy Relevancy...... Splitting an ad group into two smaller ones is a great idea, just make sure you have ad text that is COMPLETELY relevant to your keywords, as this matters most to the "potential Clickers" and your CTR. Pretty standard guidelines for this is to utilize dynamic insertion, topic stuffing, and letting 5 - 10 ads go into rotation to see which has the best CTR, then use the best two. Your highly searched keywords will shine again in whichever ad group you placed them in, as long as your CTR stays around the same.

-TP

AIM: Top Campaigns

[bl4ckmaN^]

topcampaigns

I've heard that you should have 2, maximum 3 ads per ad group, if you create more then adgroup starts to have problem ;)

[topcampaigns]

Yes you are right, having more than 3 ads in rotation can cause problems with analysis of performance for the advertiser.

However, I said to put 5 - 10 in rotation to see which ads have the best (CTR then use those TWO.

"letting 5 - 10 ads go into rotation to see which has the best CTR, then use the best two."

[bl4ckmaN^]

OK, I know another way, it's called Split-Testing. You create two ads, and try to make the second one, better then the first. In the case, your CTR will go high, because you trying to beat another ad with higher CTR.

[topcampaigns]

split test after you've found your best two and your destined for success ;)

[rogerbeta]

Yes you are right, having more than 3 ads in rotation can cause problems with analysis of performance for the advertiser.

However, I said to put 5 - 10 in rotation to see which ads have the best (CTR then use those TWO.

"letting 5 - 10 ads go into rotation to see which has the best CTR, then use the best two."
This is the best advice!

[bl4ckmaN^]

Yes, that's a good way to improve CTR and decrease the costs, while maintaining high positions.

[topcampaigns]

Thanks,


If you have problems and want to pick my brain just drop me a private message, I do custom campaign creation.