CTR Fluctuation

tsc

Dec 27th 2007, 11:07 am

Hey guys.

I have just tweaked and re-started an Adwords campaign. For the first hour, the CTR was at 3.5%.
It has now slipped gradually over the last 45 mins to 2.68%.

What exactly does this mean? That a certain-worded ad will do best during a
certain time of the day? That a users interest in clicking on an ad is less around dinner time?

Or does it mean nothing?

Ta.

bl4ckmaN^

Dec 27th 2007, 11:12 am

You can't have same CTR all the time. Variation between 3.5 and 2.68 is very small, so that's normal.

tsc

Dec 27th 2007, 11:17 am

You can't have same CTR all the time. Variation between 3.5 and 2.68 is very small, so that's normal.

Thanks. I just checked again. Up to 2.86% and now back to 2.6%

Less of the micro-managing, I think... :D

rcj662

Dec 27th 2007, 11:21 am

It moves around all day long. You should be fine

rogerbeta

Dec 29th 2007, 4:10 am

Hey guys.

I have just tweaked and re-started an Adwords campaign. For the first hour, the CTR was at 3.5%.
It has now slipped gradually over the last 45 mins to 2.68%.

What exactly does this mean? That a certain-worded ad will do best during a
certain time of the day? That a users interest in clicking on an ad is less around dinner time?

Or does it mean nothing?

Ta.

Your location and what countries or regions you advertise will give you this
fluctuations, also there is a 3 hour delay for final online results.

webmaster

Dec 29th 2007, 4:19 am

Yes CTR keeps on flactuating. But you can do lot to control your CTR.

PPC-Coach

Dec 29th 2007, 11:26 am

It means you're checking things too often and making decisions based on statistically insignificant data.