MSN AdCenter: who are the searchers?

[teaticket]

Just wondering... anyone have a theory as to what are the demographics of MSN searchers as compared with Google & Yahoo searchers?
The purpose being, in order to guess at which ad campaign topics for which kind of sites would do well on MSN AdCenter ?
Good for high-tech subjects? Low-tech subjects?
More young people topics than retirees?
More entertainment topics than business topics?
ideas...?

[maxim_al]

I think that MSN searchers fit in one global category brain-washed. If you have microfost-a-like product you could make a good money advertising on their network.

[GuyFromChicago]

Just wondering... anyone have a theory as to what are the demographics of MSN searchers as compared with Google & Yahoo searchers?
The purpose being, in order to guess at which ad campaign topics for which kind of sites would do well on MSN AdCenter ?
Good for high-tech subjects? Low-tech subjects?
More young people topics than retirees?
More entertainment topics than business topics?
ideas...?

They have a diverse demographic. I've seen success promoting a wide range of products and services via AdCenter.

[Roxyyo]

Generally teenagers and seniors use MSN or Yahoo rather than Google. Heavy hotmail users usually have msn as their homepage and will type in their search terms in the address bar, and MSN search will default the results.

Here's an article you may find interesting:
http://www.ppcstudy.com/archives/11-Targeting-Usage-Demographics-to-Increase-Paid-Search-Conversions.html

[GuyFromChicago]

Generally teenagers and seniors use MSN or Yahoo rather than Google.

Do you have data or know of a study that supports that theory?