Help with Keywords?

[ViciousSummer]

Okay, I've "conquered" the keywords I was after (they're on the 1st page for the most part) and I was wondering how to make the transition from 2-word keywords to 1-word keywords. For example, my main keyword is "Hustler Lingerie", and now I want to start pursuing "Lingerie". Any suggestions? :D

[leo]

Well - increase keyword density in content, title tag and description tag (this may mean to reduce density of other keywords too!) and concentrate on one particular page which you want to boost w.r.t. this one keyword. And, of course, get backlinks with this unique word as anchor.

[leo]

Oh, yes - having seen the nice little objects of concern in your business only after sending my last post :rolleyes:: there should be plenty of opportunities to plug ALT-texts into your pictures. So, just stuff them with very short varying descriptions containing the "keyword of contention"... ;)

[Foxy]

Establish a new page with the url

www.xxx.com/lingerie/lingerie.htm

title: lingerie

H2: lingerie

Bold: lingerie

On first page make first anchor "lingerie" pointing to this page
On site map make anchor "lingerie" pointing to this page
Make an anchor at bottom of first page "lingerie" pointing to this page

Get the KWD about 15% on this page

Get all the other pages pointing with their anchor to this page with "lingerie"

Thats about it! :D

[expat]

Hi,

with that sort of competition one need more content to enable more combinations and singles in addition to what is already said.

If it would me I would collect and write the story of lingerie / underwear over the centuries / countries (french skandinavian...) and its development on probably 20+ pages advertise myself by plugging it into the texts.

Thus you can use lingerie underwear knickers throngs etc...

Why don't you challenge your brother to write or adapt a nice php mysql multiple choice like The lingerie expert - not sure what to buy (for her / him)?
5 questions 4 multiple choice each - leading to a product page of yours.
Nicely written gives you another range of pages with keywords......

Have fun
M
PS Sorry Shawn....

[compar]

Some of the posts have hinted at it but nobody has come right out and said it. It is usually a fool's task to try and optimize for a single competitive keyword. And according to Shawn's Keyword suggestion tool there are 30,000 to 60,000 searches a day on 'lingerie'.

So I think you need to look at 2 and 3 word combinations. For instance there are 4,000 to 7,000 searches per day for 'sexy lingerie'. This would be a far more attainable target phrase.

Now everyone has advised you about on-page stuff. Titles, alt tags, keyword density etc. And you should certainly do all of these. But the way to drive your page to the top of the SERPs is with backlinks. Look at the evidence in the McDar experiment. Or even more dramatically look at what is happening with the "nigritude ultramarine" contest.

One more time with feeling. You cannot get to the top of the SERPs for competitive keywords or search terms with content. It takes 100s if not 1,000s of backlinks. In fact there is lots of proof out there that with enough backlinks using the correct anchor text you can drive a page to the top for weywords that don't even appear on your page.

[mcdar]

If you want to go after "lingerie" I would strongly advise that you target a different page on your site than the one that places well for "Hustler Lingerie".

If you start getting links with the anchor text "lingerie" pointing to the same page, it may only serve to dilute the allinanchor value of "Hustler Lingerie" for your existing page.

I would target a different or even new page with "lingerie" as the only anchor text from every link obtained.

IMHO

Caryl

[expat]

Well, here is my take on links

Links and anchor text are important but totally overrated presently. Yes it works and because anyone can write a cheque and get 5000 links it will die or diminish.

These graveyard like pages of links are of no use to anyone.

It is different if we look at textual content links or links within editorial controlled content - like "resource" pages that contain these imbedded in a description preferably in third person and not just straight copy from a site.

The nice thing about leaving webmasters to their own devices is that they may come up with embedded link text one hasen't thought of.

If and when I refer to content this does refer to usefull and up to date content page(s) that is(are) of use to a visitor.

If these are usefull to visitors they will be useful to SE's and if the visitor happens to have a website.... or friends.... (a site recommendation on one of our shopping sites has a near 100% conversion rate)

A great example is this BB. Yes the signature adds a link and thanks to Shawns excellent work and positioning and all the contributors, it is actually a very valuable one BUT does it endorse or qualify the site?

My above rambing is certainly not an endorsement to the signature site (no please don't tell me, I know it needs work) but presently it helps, so I'm happy to take it.

M

[Foxy]

Golly

I've never seen all the boys excel themselves in one grouping of advice before!!!! :D

Could it have something to do with the subject? ;)

Or is it to do with that lovely picture of Summer? :cool:

Mmmmm!!!

[expat]

I would target a different or even new page with "lingerie" as the only anchor text from every link obtained.
"lingerie - past & present"
"lingerie for men"
"lingerie for daydreamers"

wouldn't that work to the same effect (given present technology)?
M

[expat]

I've never seen all the boys excel themselves in one grouping of advice before!!!! :D
Hi well maybe.... if you generate a Formula1 site I'll switch allegance....
M

[Foxy]

I've sent you some emails with the results of Wordtracker - following up on what compar said

Hope these help :D

[Foxy]

Hi well maybe.... if you generate a Formula1 site I'll switch allegance....
M

Um...well...err :o

[leo]

Mmmmm!!!

I ain't offered any personal coaching (http://www.meincoach.at/Coaching/Coaching.htm) yet, though...

[Foxy]

I ain't offered any personal coaching (http://www.meincoach.at/Coaching/Coaching.htm) yet, though...

Oh go on...be brave

[compar]

Well, here is my take on links

Links and anchor text are important but totally overrated presently.
In my humble opinion you are just so wrong. Links, as witness the advice given in this thread, are "just so underrated" by so many in the SEO field.

Links are the only way to drive a page with a popular or competitive search term or keyword to the top of the SERPs. Nowhere in my previous post did I suggest getting links from link farms, but links from quality pages with the search terms as anchor text are what you must have to prosper in the SERPs.

I challenge anybody to show me a page that is in the top ten for a search term that gets more than 2,000 searches per day that doesn't use backlinking extensively.

Take the McDar experiment for instance. According to Shawn's keyword suggestion tool 'sleeping bags' is only searched on 500 to 800 times per day. Do you mean to tell me that we could have driven this page to 17th place in the SERPs within 35 days without the liberal use of links? I absolutely don't believe it. I just can't understand why apparently knowledgable people continue to fight the obvious.

I don't even understand why Vicious is asking these questions. The evidence is everywhere around us. You may not like the sun rising in the east, but you can deny that it does forever and it won't change a thing. It is the same with denying the importance of using links to obtain SERP placement in Google. Links are required as surely as the sun will come up in the eastern sky again tomorrow.

[expat]

I challenge anybody to show me a page that is in the top ten for a search term that gets more than 2,000 searches per day that doesn't use backlinking extensively.
"adoption london" P5 1.180.000
"UK london adoption" P2 767.000
"Greater london adoption" 460.000 and so on

Site is www.i-a-s.org.uk

Its a competitive emotional and sadly sometimes high value field.

The adoption sump of sites is 15Mio.

Sorry but I don't need extensive links!
And for a large donation to the above site I will reveal the daily visitors.

M
PS It's one of my better content balanced sites as after a great beginning I had to filter out and educate the visitors - "there are no babys in the cellar" etc.

[expat]

Well, I don't disclose clients (except for soliciting donaions) so here is another pet project of mine:

In the fiercely competitive field of insurance I happen to have another foot in the door. It's about house and content insurance and it's still awaiting it's own engine and more content.

"house and content insurance" has about 2.5 mio on G
(Thats what people use to search for, here in the UK)

house-content.com is on P140 on G and has 1 and 2's on other SE's like Y I etc.
BUT the point is for an on-line quote one needs the rebuild value of a house. Well under "house rebuild calculator" or variants there are only 13.000 pages...
Ooops HC is on P2. Similar for house content value and such things.

It has absolutely minimal back links (28 Pr4/5 on G)

As it's a holding domain and an affilation - here are the stats:
last 30 days 528 uniques/day (and these are not the window shoppers)

(OK so this one is not 2.000+ but hey it makes a point...)

M

PS Whilst others are wasting time hunting links I just generate content.

PPS
As long as G is only able to answer the query "LGW airport parking" with one relevant site and does ask me if I mean LGA .... I regard it a second rate.

[sadcox66]

"house and content insurance" has about 2.5 mio on G
:o what is mio ? Google gives me only 496 competing pages for that phrase.

[expat]

:o what is mio ? Google gives me only 496 competing pages for that phrase.
Web Results 1 - 10 of about 2,480,000 for house (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dhouse%26r%3D67)and (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dand%26r%3D67)content (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dcontent%26r%3D67)insurance (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dinsurance%26r%3D67). (0.14 seconds) Web Results 1 - 10 of about 2,480,000 for house (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dhouse%26r%3D67)and (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dand%26r%3D67)content (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dcontent%26r%3D67)insurance (http://www.google.com/url?sa=X&oi=dict&q=http://dictionary.reference.com/search%3Fq%3Dinsurance%26r%3D67). (0.14 seconds)


google.com normal user input no quotes no funnies
M

[ViciousSummer]

Establish a new page with the url

www.xxx.com/lingerie/lingerie.htm

Great suggestion (which answers a question I had about URL's)! Thanks Foxy
:D !

[ViciousSummer]

Oh, yes - having seen the nice little objects of concern in your business only after sending my last post :rolleyes:: there should be plenty of opportunities to plug ALT-texts into your pictures. So, just stuff them with very short varying descriptions containing the "keyword of contention"... ;)
haha!
About the the ALT tags, for the most part, I've been entering "Hustler Lingerie", should I shorten that to just "Lingerie"? Also, my product pages are generated by the shopping cart/admin page. Is it possible to ALT the pics on those pages?

[ViciousSummer]

...If it would me I would collect and write the story of lingerie / underwear over the centuries / countries (french skandinavian...) and its development on probably 20+ pages advertise myself by plugging it into the texts.

Thus you can use lingerie underwear knickers throngs etc...

Why don't you challenge your brother to write or adapt a nice php mysql multiple choice like The lingerie expert - not sure what to buy (for her / him)?
5 questions 4 multiple choice each - leading to a product page of yours.
Nicely written gives you another range of pages with keywords.....

Great idea about including more content about lingerie (history, etc). I've been too lazy to do it, but since I'm going after "lingerie", I think it's time :) . And, yes, Shawn should totally write me a little multi-choice quiz! I was already pondering how I could do something like that, but now that you suggested it, Shawn should do it...haha.

[ViciousSummer]

...It is usually a fool's task to try and optimize for a single competitive keyword....

...One more time with feeling. You cannot get to the top of the SERPs for competitive keywords or search terms with content. It takes 100s if not 1,000s of backlinks. In fact there is lots of proof out there that with enough backlinks using the correct anchor text you can drive a page to the top for weywords that don't even appear on your page.

Why is it a "fools task" to optimize for a single keyword? Too much competition?

I know the importance of backlinks/anchor text, but I have a questions about anchor text...Most of my backlink anchor text is "Hustler Lingerie", does Google pick up those keywords as "Hustler" & "Lingerie" or only "Hustler Lingerie" together?

Thanks for the help, Compar

:D !

[ViciousSummer]

...A great example is this BB. Yes the signature adds a link and thanks to Shawns excellent work and positioning and all the contributors, it is actually a very valuable one BUT does it endorse or qualify the site?...

The only thing I know is that once I changed by signature to include the anchor text "Custom Belt Buckles", I shot up from out of nowhere to #5 for that KW. So anchor text and links have to count for something since that link is to my Ebay store, which is unspiderable and has 1 page of content.
:D . So, I'm with you...I'll take the links from "unrelated" websites like this forum.

[ViciousSummer]

...I've never seen all the boys excel themselves in one grouping of advice before!!!!

Could it have something to do with the subject?

Or is it to do with that lovely picture of Summer?...

Well, Foxy, you're here too, so which is it: the frilly panties, my lovely picture or could it be that I'm digitalpoint's sister (you forgot that one :D )?! haha...just kidding :) . Whatever it is, I'm just greatful that everyone here is so knowledgable & helpful!

[compar]

"adoption london" P5 1.180.000
"UK london adoption" P2 767.000
"Greater london adoption" 460.000 and so on

Site is www.i-a-s.org.uk
I assume that what these figure mean is that 'adoption london' returns 1,180,000 pages when searched on in Google. That is not necessarily an indication of the competitiveness of the keyword or search term. The only people that will give you an idea of how competitive the search term is, are Wordtracker and Overture.

Shawn combines both tools and they report the searches per day for 'adoption london' as 22 per day according to Wordtracker and as you would expect 0 per day on Overture which is a US search facility.

This is my very point. Yes you can get Ranking for words like this based on content alone. This term could never be considered competitive. It is not commercial. But remember our friend "lingerie" with 30,000 searches a day reported by Wordtracker and 60,000 reported by Overture. Now that is a competitive term and there is no way in hell that you are ever going to get in the top 100 places for that term based on content.

So you guys who are ranking well on very rarely used and none commercial terms are doing the newbies a disservice by insisting that content will do it. Content won't do it for competitive commercial terms.

So my challenge stands. I said show me a site with a search term that is searched on 2,000 time per day or more. You respond with a term that is searched on 22 times a day. I hardly think you met the challenge. In fact I think you proved my point very nicely.

[compar]

:o what is mio ?
It's English for million.

[compar]

Why is it a "fools task" to optimize for a single keyword? Too much competition?

I know the importance of backlinks/anchor text, but I have a questions about anchor text...Most of my backlink anchor text is "Hustler Lingerie", does Google pick up those keywords as "Hustler" & "Lingerie" or only "Hustler Lingerie" together?
Have you looked at the sites in the top ten on Google for Lingerie?

I wrote that last sentence before I went and did a search on lingerie. My anticipation was that the top site would have a ton of backlinks. But in fact the top site only has 31 reported backlinks. However it does rank number 1 in McDar's tool for 'allinanchor:'. That means in my mind that with 50 to 100 links using lingerie as anchor text you actually might get on the first page of results.

On whether Google ranks you for lingerie from you 'hustler lingerie' anchor text I'm not sure. They show you as zero in the allinanchor: search, but that doesn't mean they havent given you some relevance points for lingerie.

But I reverse my earlier comment. Normally I would have thought the competition would have been insurmountable. But it appears that people in the lingerie business don't know much about SEO. Damn if I only wore thongs I'd offer my services to the market segment.

On a purely personal note how the hell do woman resist the temptation to be constantly picking that thong out of their bums?

[ViciousSummer]

...That means in my mind that with 50 to 100 links using lingerie as anchor text you actually might get on the first page of results...Normally I would have thought the competition would have been insurmountable. But it appears that people in the lingerie business don't know much about SEO...On a purely personal note how the hell do woman resist the temptation to be constantly picking that thong out of their bums?

Yes, I'm trying to bank on the fact that the lingerie biz is pretty much run by shot-out former strippers and people knowing little about SEO :D haha.

As for your thong question, they are the most comfortable underwear! I guess since your underwear are already up there, there is no where else to "pick" them to...hehe. I find that "full-butt" underwear are way more uncomfortable then thongs...Maybe YOU should try a thong, Compar! :D

[expat]

1. I don't argue that backlinks regardlessly are the present short term fix.
BUT like keywords cloaking stuffing it's short term as it is too easy.

Again by all means use it but don't be obsessed with it as when it changes and there is no fall back it's a very deep plunge.

2. Shawns tools are excellent but WT and Over are limited and should only be used for indication the actual figuers for lingeri(e) / lengeri etc is above 6 digits.
(I personally belive 90% are saliving window shoppers at best... the more refined searches are the likely buyers but hey...)

VS please try to lower the weight of your home page the pictures are still heavy. Going for and sustaining serious traffic has it's own challenges.

Present homepage picture & graphic load alone is above 200k assuming just 10% click nbr 1 = 2GB and due to the load time involved server may run out of connections.

Thought I throw this one in.
M

PS on the visits saga the mentioned adoption site resolves 4 digit+ visitors a day (partially due to the fact that Greater London has more inhabitants than Canada). P1 on adoption searched for according to WT/O 5.500 times is of absolutely no interest as it triggers searchers to immediately refine.