Keyword research

[mhdoc]

I was playing around with the Keyword tracker this evening and stumbled across a phrase that shows 18,000 searches in Word Tracker and less than 300 in overture. There are no bids for the term at Overture. This is a sports/recreation product so I was really surprised to find such a difference.

It looks like a case where a lot of traffic could be driven to a new website cheaply. Ideas, suggestions, warnings would be appreciated.

Thanks

[Dirkjan]

There are many words like that :) especially in those half non-commercial topics like sports recreation. I think you just found one where you can earn money on? :) its not THAT spectacular, just good research of you!

[joseph29]

I notice a fairly large difference in numbers for several keywords, where wordtracker shows many more searches than overture. Any ideas why??

Thanks